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Nearly 300 professors attended the SAP Academic Conference Americas Feb. 21-23, 2013 in Milwaukee, WI. The event showcased SAP’s innovation platform – which includes SAP HANA offerings, enterprise mobility, and analytics. During solution focused breakout sessions, professors gained insights to help them enhance their courses and prepare students for a changing job market.

Content included all aspects of SAP's innovation platform.



Angelo Correa of SAP helped professors gain insight on SAP Business Suite powered by SAP HANA, which empowers customers to transact, analyze, and predict instantly and proactively in an unpredictable world. This gives companies the unprecedented ability to translate real-time insights to action immediately while removing the complexity of redundant data and systems. Professors heard customer examples to share with students, preparing them to better compete in a changing job market.


Bob Ferris of SAP helped professors learn how analytic solutions from SAP, the SAP Mobile Platform, and the SAP HANA platform enable insight from “big data,” delivering real-time knowledge to the right people, at the right time, on any device. Professors heard how customers make decisions with confidence through predictive analytics, so they coudl share these insights with students and show them how they can experience SAP HANA.


Jason Kerner of SAP shared that graduates are entering a global workforce using mobile technology. He explained how the SAP Mobile Platform gives employees the tools needed to make informed decisions in real time – no matter where they are. Professors gained an understanding of the value of transforming business models with mobility. And they gained insights to share with students, so they understand the value of mobility from an enterprise perspective.

Database & Technology

Geoff Trembley of SAP helped professors learn how SAP’s database and technology solutions, including the SAP HANA Platform, simplify IT landscapes and enable innovation. Professors heard examples they can share with students about businesses driving value through SAP solutions for database and data warehousing, enterprise information management, cloud, and portals.


Andy Hillaker of SAP shared how SAP’s cloud solutions enable innovative human capital management; financial management; sales, service, and marketing; and procurement. Professors heard examples to share with students about small & mid-size firms improving service, reducing costs, and making more informed decisions by running SAP in the cloud with analytics and mobility, powered by the SAP HANA platform.


Jeff Word of SAP shared insights on the SAP HANA platform. This in-memory database and applications platform is a game-changer in IT and business. SAP HANA enables smarter, faster decisions through real-time analysis and reporting combined with dramatically accelerated business processes. Professors heard examples to share with students about customers innovating their business models and gaining value from SAP HANA.

SAP Workforce Performance Builder

Justin Moore of SAP shared how SAP Workforce Performance Builder (WPB) automatically creates classroom training presentations, e-learning materials, and online help, enabling professors to enhance student learning. Nancy Jones, California State University, Chico, joined Justin and shared a challenging real-life project where student volunteers used SAP WPB to record business process procedures in SAP Business ByDesign. Professors learned how students developed marketable skills in the process.

SAP Business Transformation Academy

Tim Hornung of SAP shared that SAP has established the Business Transformation Academy, a global and interdisciplinary network of experts from science and practice. He explained how SAP offers a best-in-class methodology for successful business transformation, enhancing customers’ value from SAP software solutions.