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Former Member

Some 100 students from around the world gathered together for an innojam at CeBIT 2016, held March 14-18 in Hanover, Germany. Watching the teams working together and solving challenges around digital transformation was a very insightful experience.  During the event I had the pleasure to talk with Dr. Joachim Bühler – Managing Director of Bitkom, responsible for the areas of politics, economy, and technology.


Bitkom, Germany’s digital association, represents more than 2,300 companies in the digital economy. Among other activities, this association fosters the modernization of Germany’s educational system in information technology (IT). To support this goal, SAP joined Bitkom’s initiative “Erlebe IT” (in English: ‘Experience IT’). The aim of this initiative is to educate young people about IT and technical subjects while at school.


Watch this short interview to find out more about Dr. Bühler’s perspective on the following questions:


  • What are some of the educational joint initiatives between Bitkom and SAP?

  • Why should education about IT skills start already with kids at a young age?

  • What are ways to engage with young kids and students to spark their interest in technology subjects?



Join the SAP Education Network for Digital Transformation now, and share your perspectives with your peers on this platform!