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The 2017 edition of SAPPHIRENOW will have you experience innovations in a major dimension. You can have a truly immersive experience of the 5 digital pillars with 3D images and virtual reality in the Immersion Theater on the show floor. You will see use cases and demos of apps based on machine learning.  At the SAP Innovation Center you can learn more about a Brand Impact app that gives insights into brand exposure based on our machine learning apps and technology platform.


The 3 key reasons to visit us at SAPPHIRENOW on the Industries Campus are:

  • Hear Media customers and partners share their experience of transforming their business through digitalization. Customers scheduled to speak include Globosat and Houghton Mifflin Harcourt, Discovery and partners include EY, Invenio.

  • An opportunity to learn more about the latest innovations for media companies including Online Video Analytics, data driven journalism, new master data capabilities for Media firms and SAP Digital Boardroom.

  • Experience the Transformation Navigator to help you map out your digital journey and turn digital disruption to your advantage to deliver greater value for your customers.


EY will be presenting on how SAP Digital Boardroom changes the media game.  Click here to add the session to your agenda.

You can hear from media customers who have taken charge of their digital transformation by leveraging technology. Click here to add the interactive session to your agenda.

The impact of Big Data on journalism will be discussed in an interactive session. Click here to add the session to your agenda.

Don’t miss our scheduled Demo Theaters:

Change the Game with Real-Time Analytics for Media Executives

Engage Viewers and Drive Revenue with Online Video Analytics

Inspire Loyalty with Personalized Experiences for Media Customers

Stop by our Media demo station in the Industries Campus for ad-hoc demos and the new roadmap tool for customers, Transformation Navigator. Meet with our Gold partner Invenio Solutions and chat about their "Content Financials" solution for the content creation process.

Discover our views on how Media companies can prepare themselves for the digital economy in our “Reimagining Media in the Digital Age” blog series on Digitalist and introductory video ahead of SAPPHIRE. We would love to hear your feedback and experiences.

Be sure not to miss out and register now for SAPPHIRENOW here.  Join us at the SAP concert on the last night of SAPPHIRENOW for an evening’s entertainment with MUSE.