SAP for Consumer Products Blogs
Discover practical tips and insights to leverage SAP technology for personalized experiences and operational excellence. Share a blog post of your own.
Showing results for 
Search instead for 
Did you mean: 

SRP’s collaborative platform connects manufacturers, local grocery stores, and consumers

Today’s neighborhood grocery ecosystem is primarily composed of three key players: large Consumer Products companies, local grocery stores, and consumers. Each entity faces a plethora of challenges: CPGs face harsh competition from retailers and struggle to influence customers, grocery stores lack proper management and operational tools and can’t make data-driven decisions, and consumers are turned off by crowded retail grocery shopping, and a delivery alternative comes with expensive fees.

The (one-stop) solution to a more economical retail format? SRP.

SRP developed a digital and data-driven Nearby Retail Platform (NRP) that connects CPGs, grocery stores, and consumers. SRP allows CPGs to boost revenues and influence customers, helps grocery stores flourish with advanced management & operational tools, and provides consumers with a seamless and intuitive way to shop.

A Game-Changer for CPGs

Through the mobile app, SRP provides CPGs with a set of tools that help them manage relationships with both stores and customers; it increases CPGs’ business with the private sector (whose market is estimated at more than $4 trillion a year) and creates a unique direct-to-consumer sales channel that otherwise would not exist.

Bringing the Power Back to the Local Store

In turn, the app allows local stores to access entire brand assortment and promotions, get automatic AI/ML recommendations of products and quantities for maximized revenues, and serves to connect store owners directly with the brand as well as with the consumer. SRP is leveling the playing field by filling the technological gap and providing local stores with a more efficient and effective selling process.

For the Consumer

The SRP consumer app creates a direct-to-consumer communication, allowing consumers to get personalized, data-driven brand promotional offers, and provides them with a seamless order and delivery experience, where consumers can even send their order in a plain text message to their trusted local store.

Innovating with SAP & The SAP.iO Foundry Tel Aviv

According to SAP’s key trends and insights for the experience economy in the Consumer Products Industry, CPGs must compete as ecosystems in order to succeedCompanies must leverage all assets in their network- from supply chain and employees to service providers and innovation partners, in order to develop and deliver top services and products. By connecting large CPGs with the smaller grocery stores as well as consumers on one platform, SRP is building an innovative ecosystem that will deliver new value to consumers. The results speak for themselves: SRP customers report a double-digit growth in sales, an increase in supply chain efficiency and strong consumer loyalty.

SRP participated in the SAP.iO Foundry Tel Aviv’s Consumer Products Cohort and became an SAP Partner Edge Integrate Partner. SRP is currently integrating into SAP Sales Cloud, where SRP will help connect SAP’s CPG customers with small retailers to help leverage store sell-in/sell-out data, monitor consumer sell-through, inventory, and changes in demand dynamics across in-store product categories, and automate reorders and ensure on shelf availability.

If anyone in the SAP Community is interested in connecting with SRP or one of the other the SAP.iO Foundry Tel Aviv consumer products startups, please check out

Applications for our next cohort are now open! If you know a startup that has an innovative solution for the Utilities industry, check out