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Dear community,

This innovation story is about the UX award nomination from the XR venture team and how it started by visiting BEUMER Group for a proof of concept on AR tracking. You can watch this great 2min award video on

In June 2020, the XR venture team sponsored by SAP Services proved that Augmented Reality (AR) object tracking works excellent with the Evomixx machine at the SAP Experience Center in Walldorf. We all were really surprised about the accuracy of the tracking and additional fun it brings for the end user. Instead of spending time to look, search, and scroll for the right spare part, you just hover with the iPad over the machine and get all the valuable insights from the ERP you need for your daily work. In the next year we created an AR app prototype for SAP Field Service Management.

But is AR object tracking technology really beneficial for our customers and their service technicians? Thanks to the help of Frederick Breckwoldt, I was connected to Michael Brehe, Head of PLM at BEUMER Group. I presented Michael the idea and he immediately liked my proposal and invited us to come to BEUMER Group headquarters to try out AR object tracking on their products.

Arrived at Beckum, I liked very much to hear from Michael that every part in the 3D visualization has a corresponding material number and instance ID (TOS-Id) in SAP S/4HANA. Having a digitalized process is the key to unlock the benefit of AI and AR technologies.

After lunch we went to the factory. So, for me as a software developer, I always enjoy these moments to see where SAP software is running smoothly and reliably in the background while machines and operators are producing real, physical, and great products.

The first product to try out the object tracking was the BEUMER autoca®. This BEUMER product is used at airports to move luggage to its destinations. The object tracking result was amazing! The autoca® got tracked and the digital model snapped exactly into the physical counterpart and held its position even while it moved slowly up on the maintenance track.

Autoca® successfully tracked while moving

The second BEUMER product was the BEUMER stretch hood® A. It is used to package pallets with plastic foils. It was over three meters high. Could it be tracked as well? The answer was yes, although the object was a little harder to catch because of its large size.

Thrilled by these results, we brainstormed together about the additional benefits. The X-ray view capability seems to be very beneficial. It gives service technicians a deep understanding of the machine without the need to remove covers or other machine parts. For instance, the stock availability of spare parts built deep inside in a machine could be checked before the real work begins.

Creating a maintenance report will be easier if the desired equipment can be selected by touch gestures on a tablet. Animated 3D instructions may help to increase the first-time-fix rates for beginners as well.  But it can help also potential buyers to identify in what colors a machine part is available or what product configurations are possible.

We agreed to focus on the maintenance process for the BEUMER autoca®. Their maintenance is crucial to avoid any delays in the luggage transportation process at airports. But how should such an object-tracking-enabled application be designed to work best for service engineers? What hardware should be used?

The hardware question was easy to answer: Mobile tablets are currently the best choice. In the future, the choice would go rather for a hands-free Mixed Reality head mounted device. But today such Mixed Reality glasses have not reached the same tracking experience as tablets mainly due to their weaker performance and limited field of view. Smartphones can do object tracking as well but, due to the smaller screen size, they are not suitable when it comes to process a maintenance report. To answer the second question how the user interface should be designed, I was very happy to get support from Isabel’s design team.

Isabel Ostermeier is head of UX design for small and medium enterprises (SME) at SAP. Isabel was fascinated by this new technology and its potential improvement in user experience. She suggested to create a design study to apply for the UX Design Award in autumn 2022. Her design team in Shanghai would help Jan Schneiker to create low- and later high-fidelity mockups of the application for the first iteration of end-user interviews. Jan Schneiker joined the XR venture team to write a master thesis to become Master of Engineering at a state university of applied sciences in Berlin (called BHT). He did the end user interviews with service engineers at several airports, created the UX award submission video and documented the findings in his mater thesis.

After each interview we improved the mockups and added additional features: We learned that AR object tracking is fine but a regular 3D view needs to be offered as well. Michael Brehe had the idea to uniquely identify the autoca® instance with near field communication technology (NFC), so we included this feature into the app design as well.

Select correct autoca® instance with NFC technology

At the end of the submission phase, Jan created a product video with content from BEUMER Group and our design mockups. I created a one-minute-long pitch video for the jury. This was a funny challenge for me as I was at the airport Frankfurt, five minutes before my flight departure to Rome. So it was a one-shot try with me and the virtual autoca®. I am glad that the app behaved well. 😊

In July 2022, we were happy to hear that our project together with 124 other projects got nominated out of more than 400 submissions. In September 2022 the winner was announced but it was not us.

We had really fun to take the challenge and we all enjoyed the great team work between BEUMER Group and SAP.  So here is the submission selfi from the core team, beginning with Michael Brehe who made all this possible!


From left to right: Michael Brehe (BEUMER Group), Isabel Ostermeier (SAP), Jan Schneiker (SAP), Feifei Yu (SAP), Michael Spieß (SAP), Puneet Mahali (SAP), David Schrott (SAP), Jia Li (SAP), Feng Chen (SAP)


Interested to watch AR object tracking in action? Follow this link!