If you are talking about the cloud version of Enable Now, the content is backed up when it is syncrhonised to Manager. You can do a complete Export and use that as a backup also, but Manager is automatically be backed up for the cloud version. You can find more detail about backup and restore in the Knowledge Base article Enable Now Cloud Edition Backups.
For details of backing up Manager for the on premise version of Enable Now, refer to the Operate section of guided located at Managing Enable Now On Premise Edition.
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