Human Capital Management Blogs by SAP
Get insider info on SAP SuccessFactors HCM suite for core HR and payroll, time and attendance, talent management, employee experience management, and more in this SAP blog.
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Product and Topic Expert
Product and Topic Expert
As one of the most recognizable brands in the music industry, Fender Musical Instruments has been integral in shaping the music we know and love. Founded in 1946, Fender is a truly iconic company that has a long history of manufacturing instruments used by some of the most acclaimed musicians and first timers alike. But how does a brand rooted in history stay current and evolve with the changing times?

By expanding its digital footprint, Fender has been able to reach new customers and create raving fans. With the Fender Play® digital offering, first-time guitarists can access on-demand lessons and curated content to help bring out their inner rock star. Embracing the latest technology has proven to be a success for Fender and their customer community. However, Fender has taken this a step further by applying a similar mindset and strategy to their HR operations.

To fully transform their HR for the modern workforce, Fender looked towards cloud-based technology to support their evolving needs. By implementing SAP SuccessFactors Human Experience Management solutions, Fender has been able to build a foundation for success. Whether it is simplifying HR processes or providing learning and growth opportunities, SAP SuccessFactors has been critical in transforming the employee experience. While innovative technology has played a large role in this process, an often-overlooked factor may have been even more critical – partnership.

Change can be challenging. It is an inherently risky process that requires going against the norm. However, it can be exciting and can present opportunities that were previously unimaginable. In the case of an HR transformation, there are a seemingly endless number of moving parts that must be addressed one by one to ensure that opportunities are fully realized. With that in mind, it is essential that businesses looking to take their HR operations to the cloud have a trusted partner by their side. For Fender, SAP SuccessFactors has been able to fill that role.

With regular communication and a strong working relationship, Fender and SAP SuccessFactors have worked side-by-side to ensure a successful HR transformation. As needs evolve and strategies begin to take shape, Fender has been able to rely on SAP SuccessFactors for insight, guidance, and the support they need to take their HR to the next level. As any rock star will tell you, the key to success is surrounding yourself with the right people at the right time. For Fender, becoming an HR rock star has been the result of a partnership built on trust, dedication, and an innovative mindset.

To learn more about Fender’s HR transformation, view a recording of their SuccessConnect 2021 session. For more information on how you can take your HR to the cloud, visit