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China International Industry Fair (CIIF) is the second leading machinery conference in the world behind Hannover Messe in Germany. It was jointly organized by the Ministry of Industry and Information Technology and Shanghai Municipal People’s Government. In 2017, CIIF celebrated their 19th annual industrial fair which was held in Shanghai from November 7th to 11th. Three SAP Labs organization were invited to show their showcases, including SAP’s newest product, SAP S/4HANA Cloud for intelligent product design (IPD).

The CIIF has become a leading event for manufacturing in China, where it presents a platform to the world for international trade, communication and cooperation on industrial scopes. The event was a great success with over 155,000+ trade visitors from 83 regions attending the 280,000-square meters exhibition area, covering smart city solutions, cloud computing & big data, mobile internet, IoT, security and information security, industry 4.0, software & IT service, electronic manufacturing and entrepreneurship. SAP has been appointed as a representative of industry 4.0 in China. Our messages are highly aligned with the national initiative 'Made in China 2025'. We have established a close partnership with the government in multiple layers to enhance Sino-German collaboration.

At CIIF, on stage Paige Cox VP of Digital Product Lifecycle Management P&I S/4HANA Cloud showcased SAP S/4HANA Cloud for IPD by demoing live how shoe designers can easily identify top fashion elements through picture recognition and generate shoe design inspirations, which will tremendously reduce design time. Combining SAP Leonardo machine learning, intelligent manufacturing, 3D printing and VR technology, SAP Intelligent Product Design creates brand-new shopping experience for consumers and makes customization affordable. SAP S/4HANA Cloud for IPD exhibits a network to help all the stakeholders to better collaborate with each other, throughout the process - from design to delivery for adaptive manufacturing.

SAP S/4HANA Cloud for intelligent product design was one out of the three showcases that were achievements of co innovations with Chinese partners from Labs China, consisting of a holistic ecosystem of over 100 organizations. During CIIF, SAP was invited as the only German enterprise to share best practices and co-innovations at ‘Made in China 2025' international cooperation forum chaired by Mister Miao Wei, Minister of Industry and Information Technology, and Mister Ying Yong, Mayor of Shanghai. The forum is a heavy weight round table with ten global delegates to further multinational cooperation by discussing opportunities including cross boarder partnerships. CIIF attracted intensive media attention, with broadcasting on national television. The five-day exhibition in CIIF is far from enough to tell our innovations with the ever-increasing heat of digital transformation in China.