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SAP Business ByDesign customer engagement capabilities (aka CRM) supports integration to any kind of webshop, commerce, customer portal or point-of-sales solutions with open interfaces. This means the built-in CRM ByDesign Cloud ERP can truly be the digital core for all of your customer engaging scenarios e.g.:

The interfaces which ByD offers allow to integrate all kinds of master data or transaction data e.g. account, contact, leads, activities, product catalogs, price lists, product availability (ATP), orders, contracts, invoices and way more.

In the demo below we have been connecting the SAP C/4HANA module SAP Subscription Billing to ByDesign using SAP Cloud Platform Integration (CPI) as middleware and the out-of-the-box integration flows:

More details on how to setup ByD together with SAP Subscription Billing

More details on how the other SAP C/4HANA modules can be integrated

That means e.g. a webshop like the ByD Commerce Add-on can use ByDesign as the backend for order execution and customer management either by consuming the standard web-service interfaces directly or by using a middleware in between. Of course you can use the same approach to connect your customer portal, point-of-sales or mobile solutions.

Compared to a stand-alone webshop or portal application this offers tremendous value add:

  • Enhance webshops with sales order execution, invoicing, central availability check, customer specific pricing, account & product data

  • Integrate contact forms, service requests and other self-services to Business ByDesign

  • Support B2B and B2C Scenarios with one powerful solution

  • Connect any webshop with open ByDesign web services to support maximum flexibility

  • Integrate your brick-and-mortar stores with point-of-sales transactions (POS).

Especially the openess to connect any webshop is key as many companies have already up-and-running solutions (often open-source) in which they invested lots of time and money.

A basic integration which allows consumers to buy a product in the webshop and all master data and the order execution is handled by ByDesign might be looking like this:

  1. Initial load and bi-directional sync account & contact

  2. Initial load product catalog with price and periodically pull delta from ByD

  3. Add and enhance marketing product data in (e.g. text, image, video)

  4. Create Sales Order in ByD and consume ATP, price & tax from ByD

  5. Payment authorization & settlement by payment provider

  6. Periodically retrieve order fulfillment data from ByD and display in webshop.


Here is a list of helpful documents which provide more details on how to use the open interfaces and other ByD options for low-touch sales:

Overview on SAP Business ByDesign Customer Engagement (aka CRM)