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Product and Topic Expert
Product and Topic Expert
To get an overview on SAP Business ByDesign embedded CRM it is important to understand that the capabilities to support the customer journey in ByD go far beyond traditional CRM solutions. Those very often just focus on providing point solutions for high touch sales, presales, service or marketing as stand-alone best-of-breed application.

SAP Business ByDesign CRM allows to manage the end-to-end process from campaign to invoicing and also the execution of orders and contracts for service and materials - all in one system. The following links give you details on each of the areas including demos and screenshots. In section two you find details how to integrate any 3rd party CRM application to the digital core:

1. Marketing and pre-sales management for high-touch sales

2. Low-touch sales with commerce, point-of-sale or portal integration

3. Order-to-Cash for materials and services (low and high-touch sales model)

4. Service execution for projects, standard and repair services

5. Customer analytics, mobility, pricing and collaboration

So with the embedded CRM of ByDesign all your employees in marketing, sales, sales back office and service share the same system with logistics, purchasing, human resources and financials. They all work with the same data, in one in-memory database and the very same user interface. Here are the most important customer engaging business scenarios:

  1. Marketing to Opportunity

  2. Customer Contract Management

  3. Order-to-Cash (Project-Based Services)

  4. Order-to-Cash (Standardized Services)

  5. Order-to-Cash (Sell-from-Stock)

  6. Order-to-Cash (Third-Party Order Process)

  7. Order-to-Cash (Specified Products)

  8. Over-the-Counter Sales

  9. Request to Resolve

  10. Field Service and Repair

  11. Customer Return Management

  12. Product Catalog Management

  13. Rebate Management

Additionally ByDesign CRM allows to integrate your low-touch sales channels like webshop, ticketing or point-of-sales and it allows to automate also 3rd party execution of orders - either for materials, standard services or project-based services.

Here you can find all ByD CRM related blog posts.

List of ByDesign CRM Blogs

Marketing Budget and Campaign Planning

Sales and Management collaboration with Microsoft Teams

Subscription Revenue Analysis

Insight-to-Action: Create target groups from reports

What is the SAP Business ByDesign Commerce Add-on?

What is the difference between SAP Business ByDesign embedded CRM and best-of-breed CRM?

How can ByDesign embedded CRM support mobility?

How can sales managers track what should, might and has been achieved?

How can 3rd party solutions be integrated to SAP Business ByDesign CRM?

How can sales methodologies and opportunities be tracked and executed?

What is SAP Business ByDesign customer analytics?

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This blog is the entry point for a set of documents which help you to get an overview on all customer engagement capabilities (aka CRM) in SAP Business ByDesign. It will be continuously updated and provides links to more detailed blogs, videos and documents.