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Editor's note: This is a reprint of an article originally posted on SAP Bloggers Corner.

In just one year, SAP’s social collaboration software, SAP Jam, has achieved amazing traction in the market - growing by more than 850% to over 10 million subscribers. In addition, SAP continues to deliver ongoing innovations resulting in more than 5,500 new product updates including new social business processes for sales, service, marketing, HR, and finance. This progress was made possible by co-innovation with more than 50 SAP Jam customers who provide input on strategic direction, roadmap, product capabilities, and usage.

What’s most amazing is the commitment from senior-level customers in using SAP Jam to drive strategic transformation in their businesses. Here are three examples of how SAP customers are using SAP Jam:


"We use it [SAP Jam] for team engagement…to supplement meetings, connect on projects, problem solving, and best practices, and we’re doing that very efficiently. It really is about driving business and we’re using it in ways we never imagined."
Carol Anderson, Global Human Resources Officer of Talent Management Services & Technology, Marriott

Kaeser Kompressoren

"Naturally, our sales cycle is also becoming ever shorter. And SAP Jam helps build a bridge from the first client contact through to the offer. What’s important is that it’s in the cloud and that partners can be integrated, and so can SAP processes - for instance, CRM."
Falko Lameter, Chief Information Officer, Kaeser Kompressoren

TELUS Communications

"When it came to comparing apples to apples with IBM, SAP, and Oracle, and you looked at the pros and cons along the way, eventually it got down to SuccessFactors just being a better fit for TELUS from a couple of vantage points. One was we are quite socially savvy as an organization, so to get SAP Jam into TELUS [would] allow us the capability to start deprecating some of our other social tools. To begin the process of actually having a more consolidated social view was very attractive."
Dan Pontefract, Head of Learning and Collaboration, TELUS Communications

Read more about how Dan Pontrefact from TELUS Communications, Inc. is driving innovation and transfo...

Learn more about SAP Jam