Customer segmentation using reports in Cloud ERP SAP Business ByDesign

[JanMatthes]

With the 20.08 release of Cloud ERP SAP Business ByDesign marketing employees can segment target groups by using reports and refresh for periodic execution of campaigns.

Here is a quick demo:



Here is the list of steps you need to do:

1. Define report view with selection and filter criteria


2. Save definition as bookmark to make the combination of selection and view available for the target group


3. Create a new target group based on report data


4. Select the bookmark and characteristic


5. Fetch the members from the report


6. Create one or multiple campaigns e.g. direct mail, export