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The days of replicating entire data sets and building complicated integration mappings are over. When it comes to delivering solutions to meet business needs, the integration of enterprise systems is mandatory for business process optimization.


Many companies take the traditional strategy of middleware or ETL tools to integrate between SAP and front-end systems of engagement. And these methods could be sufficient depending on what you are trying to deliver. But if the business needs real-time transactional data at the fingertips of their representatives, middleware and other tools often take too long to implement and are too complex to build the ideal integration solution.


That's where many successful CIOs are turning to innovative solutions to establish a competitive edge over those reluctant to change in the industry.


Recent innovations in the market have emerged as disrupters are reinventing the standard for how businesses integrate between systems. Pre-built solutions are now enabling businesses to virtualize data in real-time from their vital SAP ERP, and natively inject that data into their front-end systems of engagement. Reducing project timelines and eliminating the growing maintenance implications to replicate and dual maintain data sets, which results in a more scalable solution.


The typical middleware approach takes a long time to implement, there are data outputs and mapping to each cloud, and when the business grows they will have to rebuild the integration. Not to mention the manpower that goes along with maintaining and supporting the integration. The innovative solutions are game-changers in an industry hesitant to change. By establishing a framework that leverages all the custom, configured SAP logic and translates that into the native language of front end systems, these technologies allow businesses to integrate systems in a fraction of the time or cost. And in return creates a more robust solution that delivers the data representatives need at the very moment they need it.


Imagine a sales or customer service representative is on the phone with one of their customers. The customer asks for a simple update on the status of their order. If there isn’t a real-time integration between systems, the representative will have to “swivel chair” from their front-end system to the back end SAP ERP to get an update for their customer. Or even worse, they will have to tell them “I’ll get back to you on this” and have to wait for the next days batch upload. By empowering representatives with real-time access into the crucial customer-specific data in SAP, they can reduce the time to service each customer and in return improve the overall customer experience.


When it comes to delivering an integration standard, thinking past the status quo is vital for creating a strategic advantage over competitors in the industry.
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