Dear Emarsys community, I hope you're all good,
I have some doubts reggarding Smart Insight implementation.
Thanks in advance!
Please find some answers to your questions below - I hope they help.
1) This Help article will explain why we need this field.
2) The calculation will run during the next data upload, you can read more on that here.
3) The RFM Advisor only looks at data from the last two years. However, since the calculation process happens during the dataload, if there is a lot of data then yes, the calculation could be slower however.
4) I think this is also answered by 2.
PLease get back to us if you have any more questions.