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New Features in CRM5.0 Marketing

Former Member
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Can anyone tell me what the new features are in CRM5.0 in particular the Marketing part.

Or if there is any specific documentation on what the new features are in CRM5.0.

I have looked in the sticky at the documentation links in there but none seem to specifically mention new features.

Any help appreciated.Many Thanks

David

Accepted Solutions (1)

Accepted Solutions (1)

Former Member
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following are the highlights:

1. marketing resource management -> scanrio planning & digital asset management.

2.Rule based lead distribution

3. High-speed segmentation capabilities with the TREX search and classification engine, a standard part of SAP NetWeaver

4. Enhanced graphical user interface for Segment Builder to allow you to model target groups

5. Automatic lead creation via email campaign response, including surveys

6. New features for handling and routing bounced emails associated with campaigns

7. Introduction of Coupon Management, a closed-loop process including redemption rate prediction and success monitoring of discounts you provide to your customers

hope this helps, for detailed info please refer to release notes of 5.0.

regards,

RH

Answers (4)

Answers (4)

Former Member
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Hi David,

have you seen the release notes in Service Marketplace (there is one for CRM 5.0 SP 7 currently there). These usually describe quite nicely what is new (it´s a document with over 350 pages...). Let me know if you have difficulties finding it there.

Regards,

Lorna

Former Member
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<u><b>Strategy and Planning</b></u>: Optimize marketing strategies with scenario and forecasting tools. Facilitate collaboration in developing marketing plans and activities while increasing the plan visibility and its effectiveness.

Scenario Planning

Enhanced Financial Forecasting

Enhanced Monitoring & Reporting Capabilities

<u><b>Digital Asset Management</b></u>: Enable collaboration in digital asset development process and maintain a single source of truth. Allow both internal and external users easy access and distribution of the most accurate digital assets.

Change management

Search and Classification

Legal and licensing enforcement

<u><b>Format Handling Data Management</b></u>: Gain control of customer/prospect data management: from importing/exporting, enriching, and managing accuracy. Remove the traditional dependencies on IT and gain control of the marketing process.

List Import/Export Management

Data Quality Management

Manual response entry

Enhanced Segmentation: Discover and gain insights into your customer base. Perform ‘on the fly’ segment analysis and segmentation at high performance speeds and accelerate the marketing process.

High Speed Segmentation*

Segment size controls and de-duplication

Access to multiple data sources

<u><b>Coupon Management for CPG</b></u>: Increase financial accuracy of your promotional plans and predict the returns to manage financial accountability. Close the loop on coupon planning, development, processing, and measurement.

Accruals modeling and forecasting analytics

Integrated redemption and financial accounting

Coupon Effectiveness

<u><b>Rule Based Lead Distribution</b></u>: Optimize the lead assignment process using flexible, end user definable rules engine. Extend the automated lead distribution and management process to partner organizations.

End user definable rules

Workflow based follow up process.

Tight integration between Marketing, Sales, and Partners

regards,

ramji gupta

Former Member
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from

Ramji gupta

Former Member
0 Kudos

<b><b>Strategy and Planning</b></b>: Optimize marketing strategies with scenario and forecasting tools. Facilitate collaboration in developing marketing plans and activities while increasing the plan visibility and its effectiveness.

Scenario Planning

Enhanced Financial Forecasting

Enhanced Monitoring & Reporting Capabilities

<u>Digital Asset Management</u>: Enable collaboration in digital asset development process and maintain a single source of truth. Allow both internal and external users easy access and distribution of the most accurate digital assets.

Change management

Search and Classification

Legal and licensing enforcement

Format Handling Data Management: Gain control of customer/prospect data management: from importing/exporting, enriching, and managing accuracy. Remove the traditional dependencies on IT and gain control of the marketing process.

List Import/Export Management

Data Quality Management

Manual response entry

Enhanced Segmentation: Discover and gain insights into your customer base. Perform ‘on the fly’ segment analysis and segmentation at high performance speeds and accelerate the marketing process.

High Speed Segmentation*

Segment size controls and de-duplication

Access to multiple data sources

Coupon Management for CPG: Increase financial accuracy of your promotional plans and predict the returns to manage financial accountability. Close the loop on coupon planning, development, processing, and measurement.

Accruals modeling and forecasting analytics

Integrated redemption and financial accounting

Coupon Effectiveness

Rule Based Lead Distributiona: Optimize the lead assignment process using flexible, end user definable rules engine. Extend the automated lead distribution and management process to partner organizations.

End user definable rules

Workflow based follow up process.

Tight integration between Marketing, Sales, and Partners

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