Customer Relationship Management Blogs by SAP
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JanMatthes
Advisor
Advisor
Marketing experts will be able to automate e-mail A/B testing:

  • Send multiple test mails to the sub groups of initial target group.

  • Test Period e.g. 2 days,

  • User can set test size in percent of the initial target group

  • Select best e-mail variant by automatic winner determination (e.g. highest rate of opened messages)

  • React on triggers from winner mail




Marketing experts are enabled to design landing pages to gather contact data before opening a downlo...

  • Enable download for one or multiple files

  • Support for extensibility by append fields

  • Use Campaign ID for tracking the success

  • Set default values, display of read-only values & control field length

  • Restrict values for drop-downs (e.g. country DE, AU, CH only)

  • Hidden values e.g. country as fixed value

  • Display attributes from the account of a contact




Marketing experts are enabled to design landing pages to gather free text customer requests for foll...

  • Add notes & use them as trigger for follow-up

  • Support for extensibility by append fields

  • Use Campaign ID for tracking the success

  • Set default values, display of read-only values & control field length

  • Restrict values for drop-downs (e.g. country DE, AU, CH only)

  • Hidden values e.g. country as fixed value

  • Display attributes from the account of a contact




Marketing administrators are enabled to do segmentation on codes, descriptions or both:



Marketing administrators are enabled to adjust the segmentation content to their needs:

  • Get an overview on all segmentation profiles and objects

  • Edit basic settings for profiles e.g. assign segmentation object, data source, set default, deprecate

  • Edit basic settings for attributes e.g. visibility, grouping, semantic