Customer Relationship Management Blogs by SAP
Stay up-to-date on the latest developments and product news about intelligent customer experience and CRM technologies through blog posts from SAP experts.
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Are you new to SAP Marketing Cloud and want to swiftly get acquainted with our solution? Here are top pointers.

Head straight for free trial

Launch this link, press “Get it” and click the Start Launch Pad button as shown below under the SAP Hybris Marketing Launchpad tab.

We invite you to explore the Guided tours and applications by clicking on respective tiles such as Segmentation Modelling, Content Studio, Campaigns. Many apps there have test data so you can get a better idea of form and function of these applications.

Read the Solution details

Proceed to Solution Details site and download the Decks. These will assist you gain good understanding on business scenarios such as - Customer profiling, segmentation & campaign management, lead management, marketing analytics, and marketing planning and performance among others.

Watch Quick Guides and Deep dives

Check out our Quick Guide video playlist here and  Deep dive video playlist on YouTube

SAP Communities -  Fresh Pressed Blogs by experts

We make it a priority to spread knowledge to our community and get inspired by your feedback and questions.

Invite you to bookmark our Sap Hybris Marketing community page. Explore the Easy Access to Blogs section.

Some blogs are broken down into chapters to give you extensive step wise information to master using our solution for example here’s a 4 series blog on Campaigns : Part 1, Part 2, Part 3, Part 4

Have lots of campaigns and wish to view them side by side? Check out Marketing Plans. Curious about  Google AdWords, Google Analytics integrations please read on.

Tip: Follow the tag

Your first time at SAP communities site? Ensure you open this page and follow the tag  This will make searching blogs based on keywords easier.

Tip: Communities site also has scenario based FAQ's

If you scroll to the right on our SAP Marketing communities page, you'll find FAQ"s by business scenarios, here are some handy links

Product Documentation

Please allow me to describe some tips on how to jog through our documentation. I will assume you are new to the solution.

Here's our Product documentation home page

Start with What’s new Section for a quick overview of delta innovations or changes that we ship with every upgrade.  Then head to Solution life cycle overview which gives a rundown of project execution work break down items nicely, that's end to end.

Read onboarding guide and the complementary FAQ’s for implementation team members The FAQ's are questions straight from our other customers/partners related to on boarding, cloud operations, seeking support, components for tickets etc.

From here on , Look up Application help , Integration and extensions guides , API hub

Tip: SAP Email and SMS Services

Did you know SAP provides an email service called SAP digital interconnect and SAP SMS365 for Mobile marketing?

Check out the documentation section on our portal "SAP Intelligent notification 365(SAP Digital Interconnect)" for reading and demo resources.

Tip: How to provide feedback

We value voice of customer and our community members, please tell us how we can serve you better, make information more clearer. The feedback section is nicely tucked on the right panel of every product documentation page.

and there's a way to connect with a Human at SAP Marketing Cloud

Please tune in to our free webinars. Get the latest scoop from pre-release news to tactical deep dives. Log in with your S user credentials on our wiki page to view the complete schedule.

Missed one or like to check what was done in the past? We have replays listed on the same page.

Here are some interesting replays for 2018.

Tip: Register to Webinars.

You can register to our webinars via Webinar Digest(Direct link) , This link is accessible from our wiki home page.

and finally, customer success stories

Invite you to read our case studies , some ways SAP Marketing Cloud enables customers be the best run businesses.