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Today’s companies are under pressure to deliver revenue faster, with fewer resources. While many organizations meet this challenge by increasing quotas and automating service, there may be a better way. If your sales, service, and marketing organizations aren’t leveraging collaboration as part of their day-to-day jobs, your organization might not be at its peak performance.

While at the CRM 2016 conference in Las Vegas, Jeff Gan of the SAP Jam Collaboration product management team sat down with reporter Natalie Miller of SAPinsider. During the interview, Jeff discussed the value delivered by collaboration to the sales, service, and marketing functions as well as recent product innovations.

Collaboration as a game-changer

What is SAP Jam Collaboration? It’s a collaboration platform that integrates into back-end systems to bring together people, content, tools, and data to drive business results. When coupled with key customer engagement and commerce (CEC) products, SAP Jam Collaboration enables companies to supercharge sales, service, and marketing.

But how? Examples include:

  • Accelerating the sales cycle, increasing efficiency, and keeping key stakeholders informed of progress and opportunities in real time
  • Improving program planning, execution, and analysis with collaborative marketing campaign management
  • Working collectively with customers, internal stakeholders, and experts to quickly and effectively resolve service requests.

Engage your customers like never before

Watch the full video interview now to learn how collaboration delivers business value to enable you to engage your customers like never before.