In this blog post, you will learn more about SAP MaxAttention Innovation Workshops, the value for our customers, its transition from onsite to the hybrid and virtual format as well as which focus topics and related information are available. Please find below an overview of the upcoming workshops for this year and the material of past workshops.
SAP MaxAttention Summit 2024
We are pleased to inform about the upcoming SAP MaxAttention Summit taking place on April 23–25, 2024 in Heidelberg, Germany.
We have planned two days with an exciting program covering a variety of topics, with RISE with SAP serving as the overarching theme. It will start with a welcome reception on Tuesday evening, followed by a day-and-a-half of keynotes, dialogues, customer experience sessions, networking, and an extraordinary evening event encouraging agile interactions.
EMEA Embark on an enlightening journey with our upcoming workshop, where we will dive into cutting-edge topics such as SAP Generative AI, SAP AI assistant Joule, and leveraging AI to augment existing business processes. Discover the profound impact AI can have on reshaping and optimizing your digital core.
We established a deep dive workshop series under the name SAP Innovation Workshops. These workshops focus on a specific topic (e.g. SAP S/4HANA, End-to-End Hybrid Operations & Cyber Security, Innovation Services, Analytics & Data Management, etc.). The goal is to enable our customers to understand the product portfolio and innovative technologies of SAP. As specifically now, it is more important than ever to help companies to be successful and to respond to changing markets by transforming into intelligent enterprises in the experience economy.
Before the COVID-19 pandemic, customers were invited to join the SAP experts in one of the SAP locations worldwide. The question was how we can ensure high interactivity and how to keep the workshops beneficial and valuable while delivering them virtually.
Virtual interaction with our customers 2020 until now
After the first virtual SAP Innovation Workshops with excellent feedback, we can say we managed to create an interactive set-up where questions can be raised directly to our SAP experts. During brainstorming sessions on a whiteboard, via chat and by speaking up, customers shared their experiences. Context-specific polls throughout the workshops helped to collect additional feedback and to lead a meaningful dialogue. This exchange was highly appreciated. As feedback, customers shared that they have learnt a lot about the latest product and service offerings and innovations from SAP and that they would like to carry out follow up conversations and receive in-depth information about specific use cases.
Hybrid workshop delivery starting 2022
Recently we are delighted to be able to offer a workshop delivery in a hybrid format combining a live virtual broadcasting of the event with speakers and customer being present also on-site. This enables customers to decide if they want to attend, listen and interact only digitally or if they would like to meet our experts in person on-site. Both gives the attendees the exclusive opportunity to ask questions, provide comments and interchange with peers and SAP topic matter experts to gain value for their business and get the most benefit from Premium Engagements with SAP.
SAP Innovation Workshops – What customers say
Attendee comments on our workshops are the following:
“The innovation workshop sessions are very valuable, and I have gained a lot of knowledge into the latest business processes in asset management and how SAP is providing the right tools to manage the entire asset lifecycle in addition to SAP-PM in standard ERP.” Seby Manalel, Shell
“We […] see a lot of value from this partnership and would like to continue collaborating around similar opportunities in future.” A retail customer.
“The Intelligent Finance workshop was very informative and eye-opening. We will set up some follow-ups to plan the SAP S/4HANA journey.” A financial services customer
We hope that this blog post could give you an overview and aroused your interest in SAP Innovation Workshops.
SAP MaxAttention Summit 2023
The SAP MaxAttention Summit 2023 took place in-person in Munich on March 19–21, 2023. With more than 200 individual customer participants on-site, the summit was a successful and enriching event, and we received incredibly positive feedback.
Please find a detailed recap in this blog post, read through the presentations and watch the recordings of all sessions here.
Virtual eXecutive eXchange Sessions
As during the SAP MaxAttention Summit, many customers expressed interest in further interaction with SAP executives, we are delighted to inform you that we are offering virtual eXecutive eXchange sessions as a premium offering for our SAP MaxAttention customers.
The sessions which will entail the opportunity to directly address questions to SAP’s top executives Jan Gilg (Cloud ERP), Anja Schneider (SAP Business Technology Platform), Dr. Philipp Herzig (SAP Mobile Start), and Dr. Gero Decker (SAP Signavio).
For the detailed schedule, click here. If you are interested in joining do not hesitate to reach out to us.
How to contact us
In case of any questions, please feel free to contact Ann-Christin Schechter (firstname.lastname@example.org) or email@example.com.