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Product and Topic Expert
Product and Topic Expert

SAP MaxAttention Innovation Workshops

In this blog post, you will learn more about SAP MaxAttention Innovation Workshops, the value for our customers, its transition from onsite to the hybrid and virtual format as well as which focus topics and related information are available.
Please find below an overview of the upcoming workshops for this year and the material of past workshops. 

SAP MaxAttention Summit 2024

We are pleased to inform about the upcoming SAP MaxAttention Summit taking place on April 23–25, 2024 in Heidelberg, Germany.

We have planned two days with an exciting program covering a variety of topics, with RISE with SAP serving as the overarching theme. It will start with a welcome reception on Tuesday evening, followed by a day-and-a-half of keynotes, dialogues, customer experience sessions, networking, and an extraordinary evening event encouraging agile interactions.

More details can be found here.

Upcoming SAP Innovation Workshops 2024

Topic / DateRegion / Content
Accelerate Business Transformation with AI
March 12
Embark on an enlightening journey with our upcoming workshop, where we will dive into cutting-edge topics such as SAP Generative AI, SAP AI assistant Joule, and leveraging AI to augment existing business processes. Discover the profound impact AI can have on reshaping and optimizing your digital core.

Clean Core and Extensibility 
March 14

EMEA Nordics

SAP Rise and Clean Core
March 19

This workshop will take place in the SAP office in NSQ.

Past SAP Innovation Workshops 2023 

23.11.2023: “Replatforming – Integration strategy for the transition to cloud and hybrid landscapes”
22.11.2023: “Downtime Optimized Conversion for SAP S/4HANA (Spanish)”
22.11.2023: “Downtime Optimized Conversion for SAP S/4HANA (Portuguese)”
21.11.2023: “SAP Business Technology Platform – Unleash the Power of Business Data”
16.11.2023: “Transition to SAP S/4HANA Downtime-Optimized Conversion”
07.11.2023: “SAP Business Technology Platform – Development Models”
31.10.2023: “SAP Solution Manager versus SAP Cloud ALM”
25.10.2023: “Business Technology Platform (Portuguese)”
24.10.2023: “Business Technology Platform (Spanish)”
12.10.2023: “SAP Intelligent Custom Code Management”
12.10.2023: “RISE with SAP – Driving Business Innovation Together”
11.10.2023: “Accelerate transformation and business process perfomance with SAP Signavio Process Transformation ...
28.09.2023: “Data-Driven Path to Business Resilience and Sustainability”
26.09.2023: “SAP Signavio Transformation Suite”
21.09.2023: “Selective Data Transformation for SAP Extended Warehouse Management”
19.09.2023: “Make your continuous business process transformation a success”
26.- 27.07.2023: “SAP Business Technology - App Development & Migrations”
13.07. 2023: “Driving Industry Innovations with Industry Cloud, Industry 4.Now and Sustainability Management”
21.06. 2023: “SAP Business Technology Platform - Unleash the Power of Business data”
15.06.2023: “SAP Transportation Management – Roadmap and Transformation”
13.06.2023: “How to Achieve Your Business Goals with SAP Premium Engagements”
26.05.2023: “SAP business Technology Platform: Journey from Neo to Multi-Cloud”
29.03.2023: “SAP ERWM Roadmap and Transformation”
02.03.2023: “Expand your Enterprise User Experience with SAP Mobile Start”


SAP MaxAttention Innovation Workshops

We established a deep dive workshop series under the name SAP Innovation Workshops. These workshops focus on a specific topic (e.g. SAP S/4HANA, End-to-End Hybrid Operations & Cyber Security, Innovation Services, Analytics & Data Management, etc.). The goal is to enable our customers to understand the product portfolio and innovative technologies of SAP. As specifically now, it is more important than ever to help companies to be successful and to respond to changing markets by transforming into intelligent enterprises in the experience economy.

Before the COVID-19 pandemic, customers were invited to join the SAP experts in one of the SAP locations worldwide. The question was how we can ensure high interactivity and how to keep the workshops beneficial and valuable while delivering them virtually.

Virtual interaction with our customers 2020 until now

After the first virtual SAP Innovation Workshops with excellent feedback, we can say we managed to create an interactive set-up where questions can be raised directly to our SAP experts. During brainstorming sessions on a whiteboard, via chat and by speaking up, customers shared their experiences. Context-specific polls throughout the workshops helped to collect additional feedback and to lead a meaningful dialogue. This exchange was highly appreciated. As feedback, customers shared that they have learnt a lot about the latest product and service offerings and innovations from SAP and that they would like to carry out follow up conversations and receive in-depth information about specific use cases.

Hybrid workshop delivery starting 2022

Recently we are delighted to be able to offer a workshop delivery in a hybrid format combining a live virtual broadcasting of the event with speakers and customer being present also on-site. This enables customers to decide if they want to attend, listen and interact only digitally or if they would like to meet our experts in person on-site. Both gives the attendees the exclusive opportunity to ask questions, provide comments and interchange with peers and SAP topic matter experts to gain value for their business and get the most benefit from Premium Engagements with SAP.

SAP Innovation Workshops – What customers say

Attendee comments on our workshops are the following:

“The innovation workshop sessions are very valuable, and I have gained a lot of knowledge into the latest business processes in asset management and how SAP is providing the right tools to manage the entire asset lifecycle in addition to SAP-PM in standard ERP.” Seby Manalel, Shell

“We […] see a lot of value from this partnership and would like to continue collaborating around similar opportunities in future.” A retail customer.

“The Intelligent Finance workshop was very informative and eye-opening. We will set up some follow-ups to plan the SAP S/4HANA journey.” A financial services customer

We hope that this blog post could give you an overview and aroused your interest in SAP Innovation Workshops.

SAP MaxAttention Summit 2023

The SAP MaxAttention Summit 2023 took place in-person in Munich on March 19–21, 2023. With more than 200 individual customer participants on-site, the summit was a successful and enriching event, and we received incredibly positive feedback.

Please find a detailed recap in this blog post, read through the presentations and watch the recordings of all sessions here.

Virtual eXecutive eXchange Sessions

As during the SAP MaxAttention Summit, many customers expressed interest in further interaction with SAP executives, we are delighted to inform you that we are offering virtual eXecutive eXchange sessions as a premium offering for our SAP MaxAttention customers.

The sessions which will entail the opportunity to directly address questions to SAP’s top executives Jan Gilg (Cloud ERP), Anja Schneider (SAP Business Technology Platform), Dr. Philipp Herzig (SAP Mobile Start), and Dr. Gero Decker (SAP Signavio).

For the detailed schedule, click here. If you are interested in joining do not hesitate to reach out to us.

How to contact us 

In case of any questions, please feel free to contact Ann-Christin Schechter ( or