SAP Marketing Cloud: One Click Unsubscribe button not visible in emails

[rebeca_elvetia]

Hello Community!

My company is getting ready for the google deliverability updates. According to these updates, it is required for us to enable a "one click unsubscribe button" to our emails.

We have followed the steps detailed under "Automatic Unsubscribe for Emails (List Unsubscribe)" and we have also added an email address for unsubscribing based on the links here:

• Unsubscribe for Emails and Text Messages | SAP Help Portal 
• Opting-Out and Unsubscribing by Email | SAP Help Portal

In the Sender Profiles in the options for the header we have opt for Email Address for unsubscribing. Since Sinch Email 365 is our ESP, we have used the email address that is presetted and recommended (unsubscribe@eusmtp.email.sdi.sinch.com). See also picture attached.

Even though, when we tested receiving an email, no unsubscribe button or any link in the email body or header of the email is visible.

So my question is:

Is there any additional step we must configure? I thought only the email address was necessary for the unsubscribe button to be visible, but are we missing something?

Thanks in advance,

Rebeca.

[Gaurav_Raju]

Hello,

We are currently seeking a solution for implementing one-click List-Unsubscribe functionality for Gmail users. We utilize AWS to send emails to our users and have added the necessary example links in the email headers.

However, despite our efforts, the button is not appearing in the header as expected.

We would greatly appreciate it if you could provide us with a solution to address this issue.

Regards,
Gaurav R

[rebeca_elvetia]

Hello Gauvav,

Sorry for the late answer. Through SAP Marketing Cloud we are adding a button to unsubscribe and creating a landing page for that too.

We have been told that when the button and unsubscribe functionality keeps getting used, then google will recognize it and add it in the email header, but it's something that has to be built along our emails begin getting unsubscribed.

Hope it helps