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Is SAP Marketing Cloud going to sunset soon due to Emarsys?

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4,215

Dear Experts,

We are facing some challenges on the pre-sales related to SAP Marketing solutions. Can you please suggest or confirm is SAP Marketing Cloud going to Sunset soon with replacement of Emarsys? or no impact on both applications?

The customer business model is both B2B & B2C, please suggest your recommendation based on SAP Best Practice.

Regards,

Murugesan.

former_member925630
Discoverer
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I know this thread is from a while back, but I thought I'd still drop a line and offer some insights. SAP Marketing Cloud and Emarsys are both prominent players in the marketing solutions arena.

Accepted Solutions (0)

Answers (4)

Answers (4)

MichaelRey
Advisor
Advisor

Hello murugesandeva

SAP is committed to support SAP Marketing Cloud for the length of contracts. We do have many contracts that run at least until End of 2026. Also customers can renew or buy more of the same until at least end of 2026.

We continue to deliver new releases with new functionality following the release schedule and publish this on the roadmap explorer. With this we evolve the solution to meet the needs of existing customers:

Emarsys will continue to evolve to meet the needs of the SAP customer base and industry focus

Hope that helps.
Michael

nnarkhede1987
Explorer
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Hi Michael,

Currently we are in process to understand Marketing process of Real Estate Account but unable to propose them definite product/solution as Emarsys is yet to have trail account to show and not so mature for B2B /B2C as compare to Marketing Cloud.

So what if we advise them to go with SAP Marketing Cloud as it will more helpful to full-fill their process as compared to Emarsys and what if SAP is not going to support after 2026 ?

Thanks

Nikhil Narkhede

former_member925630
Discoverer

I know this thread is from a while back, but I thought I'd still drop a line and offer some insights. SAP Marketing Cloud and Emarsys are both prominent players in the marketing solutions arena.
Regarding the potential sunsetting of SAP Marketing Cloud or any impacts due to Emarsys, it's best to consult the latest information from SAP. They can provide the most accurate updates on their product roadmap and any potential changes in the market.
By the way, if you're interested in enhancing your marketing efforts, you might want to explore this service. They offer valuable insights on CBD email marketing campaigns. It's a useful resource to optimize your marketing strategies.

WillYoung
Advisor
Advisor

Thanks michael.rey!

murugesandeva - if you are enabled for the SAP ParterEdge portal, there is a useful FAQ document that you can download on this page: https://partneredge.sap.com/en/products/hbm/about.html.

vervinckt_joyca
Active Contributor
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Thanks for that link Will

WoodyCX
Participant
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Hi Murugesan,
seems my predictions were wrong.
Actually, SAP is focusing on Emarsys solely. Certification is no longer available for Marketing Cloud.
I presume, Marketing Cloud will be soon discontinued.

Regards
Adam

BACKESSI
Product and Topic Expert
Product and Topic Expert
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Dear Adam,

At the moment, we don't have the Marketing Cloud certification available. But If you want to learn more about Marketing Cloud, please check out this new SAP Marketing Cloud Learning Journey (e-learning): https://learning.sap.com/learning-journey/uncover-key-features-and-benefits-of-sap-marketing-cloud.

This course provides you with in-depth knowledge about the Marketing Cloud solution and also at the end of each unit you have an assessment to test your knowledge. This is not a certification, but it'd help you learn the solution with step-by-step guidance.

Please set us know if you have further questions.

Kind regards, Silvia