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Former Member
0 Kudos

Hi Gurus

What is the use of Counter?

How to maintain in Marketing and Campaign Mgt



Accepted Solutions (1)

Accepted Solutions (1)

Active Participant
0 Kudos

Hi Kumar!

The following links will give you an overview of what are counters and how they are used/set up in campaign management/automation:

The high-level concept is that in campaign automation you set up a flow of outreach steps to execute your campaign and want to track how many people respond after each step... i.e. at any time you can monitor how many customers or prospects have passed a certain process step, and responded.

[Campaign Automation|]

[Contact Tracking|]

[Counter Settings|]

You can use counters to show number of outbounds (total number of business partners contacted using your email campaign), and number of inbounds (number of BP who responded or number of responses received).

Let me know if you have any other questions.



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