2024 Sep 03 11:07 AM - edited 2024 Sep 03 11:09 AM
Hi,
I'm looking for more details on the Bounce interactions that come in to SAP Marketing Cloud via Amazon SES.
The reason is that we get quite a lot of Soft Bounces that I believe should be Hard Bounces.
For example emails to an email address ending in @sknet.be which is a typo and should be skynet.be . But a soft bounce comes in on that address... Neverbounce does indicate this as an invalid address, so I am wondering why Amazon classifies it as a soft bounce.
I have already tried to look in the following fields for more details about the bounces:
These fields sometimes contain additional data, but not in the case of my bounce on the @sknet address, on that case it is empty (and on a lot more cases too, about half of the soft bounces do have some value in the fields, the other half does not).
I also checked the analytics report mentioned on https://community.sap.com/t5/crm-and-cx-blogs-by-sap/sap-marketing-cloud-email-bounce-monitoring-bes... , there is a field "Bus. Doc. Stat. Des." where for some soft bounces, more info about the smtp status code is mentioned, but still a large majority of soft bounces have an empty value in that field, including the soft bounce of the @sknet address case...
Does anyone know of any other data or fields that can be checked to get more detailed technical information about the bounce?
Thanks,
Joyca
Hello Joyca,
Unfortunately there is no BAdI or custom logic available for bounce classification in SAP. The bounce classification is done by ESP and their bounce types / codes / messages might change over time as explained by the following community blog so any custom logic would become obsolete after a while.
From my perspective, typo mistake leading to an invalid domain should be considered as an exceptional case rather than a recurrent scenario that must be tackled via a custom logic. There are alternatives proposed on the mentioned page above such as suppression list, target group filtering or segmentation. Also, there might be a way from Amazon dashboard to manage suppression list / invalid domains.
I can't comment on the your specific situation where you noticed a lot of missing info without investigating further on your system. Nevertheless I looked at our coding and the info is taken as is from Amazon. For instance, the diagnostic code is always stored into content_data field, just to mention that field. The interaction reason might be empty if SAP can't match the bounce type / sub type given back from Amazon as explained in my previous reply.
I hope it helps,
Martin.
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