Whether the CRM ads channel still be used?

[terry007]

hi All,

I just notice one annoucement inside Emarsys system while you open channel CRM Ads.

Changes to Lookalike Audiences in Google Ads

Google has announced changes to lookalike / similar audiences as a targeting feature:

• Effective 1st May 2023, it will no longer be possible to create new lookalike audiences.
• On 1st August 2023, lookalike audiences will be fully removed from Google Ads.

my question is whether the CRM ads(mainly for Google Ads) still be used based on above information, any suggestion about this to recommend customers.

BR

Terry

[WillYoung · Accepted solution]

Hi terryyang007,

Yes, it is true that Google will no longer support lookalike audiences, but that is only one aspect of CRM Ads, and these audiences will still be supported on Facebook. The other functionality like Segment Audiences and Smart audiences will not be affected.

In other words, from the Emarsys side there is no change to the strategy for CRM Ads.