What's future of SMC and Emarsys?

[KunalBansal]

Hi Experts,

Would like to understand the positioning of SAP Marketing Cloud and SAP Emarsys in the SAP CX Portfolio going forward.

• Will SMC phase out in future and Emarsys will replace both B2C and B2B solutions?
• Why still Emarsys Trial is not available?

Thank you.

Best Regards,

Kunal Bansal, Senior CX Lead

[WillYoung]

Hi kunal_bansal, your question has also been discussed in this thread: https://answers.sap.com/questions/13607696/is-sap-marketing-cloud-going-to-sunset-soon-due-to.html, which has some additional links to the SMC roadmap.

While it is clear that existing SMC contracts will be honoured and supported, it is planned that Emarsys technology will be the foundation for the B2C nd B2B solutions moving forward.

And I'm afraid that trial accounts are still not on the cards, but I have asked if there is aplan or a roadmap for that and will let you know.