"In an complex project implementation in which are involved SAP Sales Cloud, SAP Customer Data Cloud and SAP EMARSYS, we have found a very important requirement for the customer not covered. They have been working with SAP CRM on premise for many years and they use the segmentation tool provided by SAP CRM. In this segmentation tool they are used to create complex segmentations in which many transactional data is involved. EMARSYS was going to be their new segmentation tool and once the customer has seen the capabilities of EMARSYS regarding transactional/relational data (RDS) it does not fulfill their requirements and they require to be able to create segments with, at least, the same capabilities that they have been doing up until today using SAP CRM on premise.
SAP Marketing Cloud is able to fulfill this requirement but it was not a solution available for them on the moment they started this project, EMARSYS was the solution to go. We need to know when and how will EMARSYS be able to deal with RD/TD segmentations and if it is something that is on the roadmap right now. Inb case it is not, which will be the best solution approach for the customer in this scenario? Thanks!
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