SAP Marketing Cloud: One Click Unsubscribe button not visible in emails

[rebeca_elvetia]

Hello Community!

My company is getting ready for the google deliverability updates. According to these updates, it is required for us to enable a "one click unsubscribe button" to our emails.

We have followed the steps detailed under "Automatic Unsubscribe for Emails (List Unsubscribe)" and we have also added an email address for unsubscribing based on the links here:

• Unsubscribe for Emails and Text Messages | SAP Help Portal 
• Opting-Out and Unsubscribing by Email | SAP Help Portal

In the Sender Profiles in the options for the header we have opt for Email Address for unsubscribing. Since Sinch Email 365 is our ESP, we have used the email address that is presetted and recommended (unsubscribe@eusmtp.email.sdi.sinch.com). See also picture attached.

Even though, when we tested receiving an email, no unsubscribe button or any link in the email body or header of the email is visible.

So my question is:

Is there any additional step we must configure? I thought only the email address was necessary for the unsubscribe button to be visible, but are we missing something?

Thanks in advance,

Rebeca.

[isathore · Accepted solution]

Hi Rebeca,

Please refer to 3426234 - Yahoo and Google Mail Privacy changes effect on SAP Marketing for more information on the one-click subscription.

If it is best to use a https URL for the one-click subscription. 

This said normally, the button should appear when using unsubscribe@eusmtp.email.sdi.sinch.com . Unfortunately, this is controlled by the receiving email clients. Some it works consistently, and others not. From SAP Marketing Cloud, we send all the necessary instructions for the email client to do so.

Best Regards, Isabelle