on 2023 Jan 24 11:36 PM
Hi Experts,
it would be great if anyone could clarify if I understood the Onboarding Guide for SAP Emarsys Account Engagement correctly.
Is it mandatory to purchase a separate Emarsys Account to activate Account Engagement?
We already have an Emarsys Account which is integrated with Commerce Cloud. Is it possible to use that one and "enhance" it with Account Engagement features/configuration or do we really need another one?
wyoung, maybe you know the answer to that question?
Kind Regards
Tobias
Request clarification before answering.
tobias.schneider02 if an Emarsys account is setup for B2C e-commerce use cases (which is evidenced by having one or more of the modules I mentioned) then it will require a separate account in order to run the SAP Emarsys, Account Engagement add-on.
This is in part due to the fact that you would not want your B2C contact data mixing with your B2B account-contact data.
So, going back to your original question / scenario, in order to use the Account Engagement option, you would need to:
I hope this helps clarify some things. Please let me know if you have additional questions or work with your CSP/CSM to scope out the solution
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Account Engagement (i.e. SAP Sales Cloud) and SAP Commerce Cloud work together so you don’t need to have a new/separated account for Sales Cloud.
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schneidert - adding on to Nisha's answer, can you please clarify if you have also enabled any of the following add-ons or features?
E-Commerce Accelerator (8010995) including the following functions and features:
E-Commerce Strategic Dashboard (for more information, see Strategic Dashboard)
E-Commerce Tactics (for more information, see Tactics Overview and List of Tactics
)
Smart Insight including Smart Insight segments based on purchase data (for more information, see Smart Insight)
AI segments (for more information, see AI Segments)
Interactions (based on wish-list and product catalog updates) (for more information, see Interactions - Wishlist event)
E-Commerce Accelerator, offline stores option (8010996) including the following functions and features:
Retail Strategic Dashboard (for more information, see Strategic Dashboard)
Retail Tactics (for more information, see Tactics Overview and List of Tactics
)
Store Dashboard (for more information, see Store Reporting)
E-Commerce Accelerator, Loyalty Module (8010994) including the following functions and features:
Variety of personalized loyalty actions to members and non-members
Variety of reward types including Exclusive Access
Tiers-, points-, spend-, status-based programs
Loyalty member groups (family accounts)
Referral program
Loyalty Website Wallet integrations
Loyalty API for custom integrations
Multy-currency and multi-language support
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Hi schneidert - actually I didn't know, but luckily I am not alone, and I'm glad you have met my colleague Nisha!
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