Permissions required to execute Facebook Campaigns from SAP Marketing On-Premise (1909)

[former_member771077]

Greetings,

What are the minimum number of permissions required from Facebook to create custom audiences for Facebook campaigns in SAP Marketing On-Premise (1909), execute Facebook campaigns in SAP Marketing, and track their performance in SAP Marketing? For anyone who has experience with this process using the Facebook app, are ads_read, and ads_management enough or are there others?

[angelahlincy]

Hi Ali,

Thank you for reaching out.

Below are the permission required.

• Facebook Login

• Ads Management Standard Access

• ads_management

For FB integration, the settings on FB is ideally same for On prem or Cloud. You can refer to the link for more details.

Additionally, Facebook also requires a check for marketing permissions when using their custom audiences, a check that is done by default in SAP Marketing.