LinkedIn Matched Audiences

[jens22]

Dear Experts,

with the 2111 Release, LinkedIn Audience Transfer was added. In this, you can send a target group to LinkedIn Campaign Manger to create a Matched Audience.

Now, to my question:

Can this Matched Audience only contain Contacts with exactly the email adress or is it possible to create a matched audience based on same attributes in SMC and LinkedIn like name and company.

Thanks in advance!

Jens

[bmursell · Accepted solution]

Hi jens2

I asked this question during one of the SAP CX Exchange events a while back and was told we'd have to have an email. The most recent release didn't appear to have any updates to the LinkedIn audience transfer, so I'm assuming this is till the case.

Regards

Bradley

[jens22]

Hi bradnmursell thanks for your answer

[sathyanarayan2]

The target group could be created in the usual way using segmentation attributes in SMC. This step is independent of LinkedIn and matched audience.

Once the target group is created, the next step of arriving at the matched audience in LinkedIn takes place in an effort to reach corresponding LinkedIn profiles of the target group members.

[jens22]

Yes but is an email adress neccessary for the match or is it enough when i have the name and the company of the person