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Handling of Newsletter Unsubscribes in Emarsys

SCHNEIDERT
Active Contributor
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873

Hi Experts,

let's assume we have Newsletter A and Newsletter B in our company.

Using an Emarsys form we can collect the data and write it into custom fields. So, in the form a contact can select "yes" or "no" for the two fields.

The data can be used in segments to send the correct newsletter to the contacts.

My question now is about the Unsubscribe-process. How can a contact click on "unsubscribe" in a newsletter so that the corresponding field in Emarsys is updated with a "No" value?

Is my understanding of the process even correct?

I know in SAP Marketing Cloud this is handled by "Communication Categories" which could be used in the Newsletters. But I didn't find anything like that in Emarsys.

Best Regards

Tobias

Accepted Solutions (0)

Answers (2)

Answers (2)

WillYoung
Product and Topic Expert
Product and Topic Expert

Hi schneidert, in the long term, this will all be managed by the SAP CDC, which will integrate directly in to each Emarsys account and manage preferences centrally.

For now, if you want individual opt-ins for specific newsletters, then you need to add a consent check node before the message node in your automated program. That node will check for the DB field containing the consent for that particular newsletter. You can use the API to collect clicks from both Subscribe and Unsubscribe links and write to that field directly.

If you don't want to /can't use the API for that, it is also easy for non-technical marketers to create an automated program that is triggered by those same links and which writes in to that DB field to update the consent value.

Bottom line - multiple opt-ins is not something we currently manage directly in the UI (due to the ongoing integration with CDC), but there is so much flexibility in the Emarsys AC that you can make this work according to your technical resources.

Hope that helps...

SCHNEIDERT
Active Contributor
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Hi wyoung,

thanks for your feedback. Still have some questions on it:

1. Does that mean we have to build an automation which - as soon as a click on a specific unsubscribe-link in an email has happened - sets a specific custom field (e.g. for "Newsletter B") from "yes" to "no"?

2. Does any automation program then have access to any link of every email-campaign?

3. Do we always have to build a separate automation program for every email campaign?

Could you maybe share a screenshot how such a sample automation would look like?

CDC itself may be a good solution, but currently not an option.

BR Tobias

WillYoung
Product and Topic Expert
Product and Topic Expert
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Hi schneidert, my point about the Automation Center is that you need to use a node to check the opt-in status before a newsletter is sent out, when you are handling multiple opt-ins.

In terms of collecting the unsubscribes, that should all be handled programatically using the Emarsys API. Do you have technical resources who can do that for you? I am sure a manual workaround for this is possible but it will depend heavily on your setup so for that you should speak to your partner manager.