Campaign Automation

[Former Member]

Hi Guys,

I know about the campaign execution but have some doubt about " campaign Automation" .

Can anyone give some idea about this ? How does it work ? and what steps should i go through to customize it ?

Thanks in advance

[Former Member · Accepted solution]

Hi Rakesh,

Campaign execution and automation can be used simultaneously. In general a campaign can be executed manually by releasing the campaign in CRM on-line

A campaign can also be automatically executed (automation) using a browser-based interface that allows you to model a completely automated campaign process with follow-up steps.

Here is the best example on campaign automation from sap help :

Let’s say that you wanted to send out an invitation to a trade fair to all customers that attended a trade fair last year. This invitation is to be sent out via e-mail. It contains a link to a questionnaire stating whether or not the customer will attend. If the customer replies to say that he will attend, he receives a thank you mail as confirmation. All customers replying to say that they will not attend are gathered up into a target group. Two weeks after the first mail has been sent out, a call list is generated for these customers and they will be contacted to ask why they did not wish to attend.

<b>Do not forget to reward the points if it helps</b>

Regards,

Paul Kondaveeti