Budgeting and Campaign ROI in Emarsys

[SaravanaM]

Hi Everyone,

Is Budgeting and Campaign ROI handled and supported as part of Emarsys ? Budget planning, Spend Management are supported in SAP Marketing cloud but could not find much information on these concepts in Emarsys , is there any way to handle these requirements in Emarsys?

Regards,
Saravana

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[KunalBansal · Accepted solution]

Hi Saravana,

1. Please submit the Emarsys Enhancement Request as the budget planning as in SMC is not available in SAP Emarsys; 1:1 mapping of features from SMC is not available in Emarsys.
2. Also, I don't see such features being made available till Q3 2023 as per Emarsys Roadmap.
3. You might be interested in knowing about the related topic - Revenue Analytics.

Hope this was helpful. Thank you.

Kunal Bansal

SAP CX Architect

[SaravanaM · Accepted solution]

Hi Kunal,

Thanks for your quick update !! so we dont have 1:1 mapping of features from SMC in Emarsys but is there any way we can achieve these requirements in Emarsys wyoung ?

Regards,
Saravana.

[KunalBansal · Accepted solution]

SAP has it's strategy and roadmap defined for each of SAP Marketing Cloud (B2c+B2B) and SAP Emarsys (Currently B2C).

So it's not possible to map features 1:1 between the 2 products.

[WillYoung]

Hi m.saravana, as Kunal says, there is no 1:1 mapping of features from SAP Marketing Cloud, and I do not see the kind of features that you mention on our roadmap at this time. You might want to participate in the Continuous Influence Session for SAP Emarsys: Influence Opportunity Homepage - Customer Influence (sap.com) and submitting your question there, as they are closer to the decision-makers than we are.