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Each customer is in a different lifecycle stage with your business whether they are a lead, first-time buyer, an active buyer, defecting or an inactive customer. What all customers have in common is the increasing variety of channels and devices they use along their journey to engage with your business.

In response to this surge of complexity in direct-to-customer engagements, marketing teams have adopted an increasing number of individual solutions to try and meet their customers wherever they are. However, different solutions often mean different data and reporting silos, making it hard for marketing departments to demonstrate the impact of their initiatives on core business metrics back to the leadership team. To foster long-lasting relationships and drive customer lifetime value, businesses must look at how they communicate with their customers - individually, at scale, through every step of their journey on each channel and device. The SAP Emarsys Customer Engagement solution helps them to do exactly that.

The SAP Emarsys Customer Engagement solution makes brands customer-centric by aligning the business, processes, and strategies, eliminating data and execution silos, and accelerating business results by giving every single customer a highly personalized and relevant experience across any channel at any given time.

It’s time for you to wear your thinking hats and help SAP achieve maximum business value for this solution with the third cycle of the 2021 SAP Customer Engagement Initiative (CEI). The SAP Customer Engagement Initiative enables you as an SAP customer or partner, to get early insights into SAP’s product developments and directly work with the developers to define and shape future product directions.

The projects will be open for customer registration until November 12, 2021.

SAP Emarsys projects for registration:

How do I register on the Customer Influence website? A short overview about how to find and register for a CEI project can be found on

Follow-up after registration: When you register for a project, you will be invited to an introductory call with the SAP project lead. At this point further participation is optional. Typically, all activities are governed by the Feedback Agreement with SAP.

If you are also interested in other CEI projects that are currently open for registration, see here the full list.

Thank you in advance for your participation!