CRM and CX Blogs by SAP
Stay up-to-date on the latest developments and product news about intelligent customer experience and CRM technologies through blog posts from SAP experts.
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Product and Topic Expert
Product and Topic Expert

Welcome to the World of Intelligent CX from SAP...

In this blog series I'd like to share recent updates regarding SAP's Industries & CX, where we are in terms of integration, adoption and customer successes and what's on the radar in terms of future trends and intelligent technologies. Get inspired about our Industries & CX solutions and become a passionate leader helping your organization mastering the digital transformation by putting the customer at the center.

Do you meet the rising customer expectations? 

Today customers are in the driver's seat. Every interaction is an opportunity to deliver a meaningful, personalized customer experience. With data as the fuel of every engagement and business process, we help companies navigate the journey to trusted relationships and exceptional loyalty.

SAP has the rare combination of unmatched industry depth as well as the breadth of business process solutions to meet this moment. While our ERP has always had deep industry capabilities, we have now aligned the SAP Customer Experience (CX) portfolio to an industry-first approach to accelerate value to customers by enabling end-to-end, integrated business processes.

Under the umbrella of Industries & CX our portfolio includes market leading solutions for omni-channel commerce, customer engagement, sales, service and customer data.




Hear from Ritu Bhargava (President & Chief Product Officer for Industries & CRM/CX) about how SAP Industries and CX is redefining intelligence for customer experience.

Please also refer to latest press articles and hear our executives talking about Industries & CX:



Get a first glimpse of SAP CX in action and see how intelligent CX links back-end systems with front-end experiences no matter if you're operating in a B2C/D2C or a B2B business model. SAP CX helps you understand each customer, adapt with flexibility, and engage meaningfully throughout their entire customer journey.

Best-Run Omnichannel Retail:

Best-Run Bikes / Consumer Products:

Curious to learn more about SAP's Industries & CX? Please follow the links below: