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Digitization and increasing consumer expectations are dynamically disrupting the utilities market. To stay current in the industry, utilities must not only proactively predict customers’ needs and reach out to them with relevant offers and products but also precisely target them for marketing campaigns and communications.

The integration of the SAP S/4HANA Utilities solution with the SAP Marketing Cloud solution aims to facilitate these processes. Using this integration, you can replicate your IS‑U data to SAP Marketing Cloud and thereby leverage the tools that are offered by SAP Marketing Cloud, such as the Segmentation application. This integration is done through the replication of your IS‑U data.


The above diagram illustrates the replication process. From SAP S/4HANA Utilities, utilities-specific data is replicated to the SAP Cloud Integration by way of SOAP services. This data is then mapped, by dedicated integration flows in SAP Cloud Integration, to the data models that are exposed by SAP Marketing Cloud. To complete the data replication, the mapped data is replicated to SAP Marketing Cloud by way of an OData service.

Data is mapped from SAP S/4HANA Utilities to SAP Marketing Cloud as follows:

For more information about why you should integrate SAP S/4HANA Utilities with SAP Marketing Cloud, you can read about how utilities can leverage the Segmentation application to identify target groups and how utilities can enrich their SAP S/4HANA integration with SAP Marketing Cloud by using custom fiel....

You can get started with this integration by visiting SAP S/4HANA Utilities Integration with SAP Marketing Cloud on SAP API Business Hub and reading the detailed information provided in the Product Assistance and the Integration Guide.

For information about other technical aspects of this integration, you can read about building a custom SAP HANA View for SAP Marketing Cloud to segment customers based on agreement type... and implementing a post-exit of an integration flow for utilities installations.
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