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Digital commerce has been at the forefront of digital transformation for some time now, yet the Covid-19 pandemic acted as an accelerant for the digitization of the economy with digital commerce again leading the way. In this constantly and rapidly evolving space, business success is predicated on continuously meeting the ever-increasing customer and buyer expectations. This requires organizations to lead with innovation and embrace agility as part of their DNA. Technology is a key enabler in such transformations and choosing the right vendor to partner with ultimately plays a crucial role in the success of such endeavors. This is particularly tricky as the market is filled with tech lingo and marketing buzzwords (headless, composable, micro-services etc.). As one filters through the noise, one common thread emerges: commerce platforms need to provide a robust set of capabilities that can help organizations collect meaningful insights about their customers/buyers and turn said insights into (intelligent) action, provide the ability to capitalize on growth opportunities (think new business models, channels or geographies), and deliver a seamless and frictionless buying experience. They also need to enable businesses to do that with agility, at scale and in a secure manner. Easy right?

Thankfully when evaluating vendors, organizations can rely on various resources to help guide their decision-making process. One such resource is the Gartner Magic Quadrant (MQ) research report. Each year, Gartner analyzes and ranks the most relevant vendors across a multitude of dimensions to help organizations make sense of the commerce space. While there is no such thing as a best offering, such tools play a critical role in enabling businesses to find the right tech tailored for their needs. While the Gartner MQ is arguably the most recognized tool, Gartner also recently started publishing the companion Critical Capabilities (CC) report in conjunction to the MQ. According to Gartner, while “Magic Quadrants contain a broader analysis of the vendors in a market, the companion Critical Capabilities directly focuses on the product offering”. In other words, the MQ focuses on multiple facets of the vendor above and beyond product (e.g. vendor GTM strategy, ecosystem, marketing etc.) while the CC focuses exclusively on the product capabilities, and its ability to support key digital commerce use cases.

In this latest iteration, Gartner has evaluated 18 vendors and weighed in on how their offerings stack-up. We’re proud to announce that SAP Commerce Cloud has been named a leader in the Gartner MQ for Digital Commerce report for the 8th consecutive time (only vendor to have been consistently named a leader since the MQ debuted in 2014), highlighting SAP’s commitment to the digital commerce space. In addition, SAP Commerce Cloud was rated the #1 solution out of 18 in the CC report for B2B Commerce and Gartner highlighted the solution’s extensive native B2B functionality, customer management, and product management capabilities. Gartner also rated SAP Commerce Cloud as the #1 solution for B2B and B2C on one platform highlighting the product’s ability to support complex environments, multiple catalogues, and subscription management amongst others. SAP Commerce Cloud also outranked other major vendors in the composable commerce use case, which is becoming top of mind for digitally mature businesses.

These achievements don’t happen overnight nor by accident, they require steadfast commitment to the digital commerce category. Underpinning that commitment is continuous and significant product investment to drive innovation, and ultimately our customers’ success. At SAP, we’re all-in when it comes to helping our customers unlock their digital commerce potential via a best-in-class, robust, modern, and feature-rich digital commerce platform that fits the needs of both B2C and B2B businesses. This is aligned with our digital commerce vision of enabling every enterprise to continuously deliver connected, trusted, and sustainable unified commerce experiences anywhere.

Our proven track record has allowed us to win the trust of some of the world’s most renowned and innovative brands such as Levi’s, Maui Jim, Nestle, Samsung and thousands of others in over 70 countries around the globe. Our customers rely on SAP’s partnership to process hundreds of billions of gross merchandising value (GMV) through their mission critical commerce systems and help them achieve their digital commerce objectives, an honor we do not take lightly.

We’ve learned a tremendous amount about digital commerce from our customers over the years. These partnerships have enabled us to derive learnings which are at the center of our innovation-led growth strategy. While it’s important to pause and celebrate one’s successes, we remain very aware that when it comes to digital commerce, every day is day 1 and that we’re only getting started!

Want to learn more? Access the Gartner Magic Quadrant and Critical Capabilities reports by clicking the links.

Gartner Disclaimer

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.