CRM and CX Blogs by SAP
Stay up-to-date on the latest developments and product news about intelligent customer experience and CRM technologies through blog posts from SAP experts.
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While this year has presented a true test of our resolve and fortitude at every turn, it is our purpose at SAP to help the world run better and improve people's lives.

Especially in such times of crisis it is important to stay connected - even if we're physically distanced.

We decided to move our 10th edition of the SAP Sports and Entertainment Forum to the digital world, and invite you to join this event:

Explore in one week of virtual sessions how we help our customers and partners in the sports and entertainment area to lead with purpose during this period of uncertainty.

Our SAP Customer Checkout team will also be part of this event and we're happy to share our sessions with you.

Register now and discover the latest features, product updates, and roadmap highlights around SAP Customer Checkout:

  • Digitize your Merchandise and Catering Business with the Intelligent POS System SAP Customer Checkout (December 07, 1-2PM)

Get to know SAP's point-of-sale solution for your merchandise shop, or catering business. This session includes a demo of common POS features, highlights and benefits - such as Loyalty, or Mobile Checkout - combined with a 360° view into Reporting of sales and financial data.

Speaker: Harald Tebbe

Language: German


  • The Ultimate Fan Experience (December 08, 10-11AM)

Keep your fans engaged at every touch point - from first contact to an event and beyond. Integrated loyalty management supports your business, starting from ticket purchase, gameday activities, as well as merchandising and after-sales. It allows you to reward your fans and get the insights required to improve the fan experience.

Speaker: Oliver Merten, Michael Graf

Language: German


  • Deep Dive – What's New in SAP Customer Checkout 2.0 FP09 and FP10? (December 09, 2-3PM)

Get a deep insight in what the latest 2.0 Feature Pack 09 and 10 of SAP Customer Checkout are offering to sports and entertainment, retail, and catering businesses. From Mobile Payment, Digital Receipt, Omni-channel scenarios, German Certification 2020, Event Ticketing Integration, Table Service enhancements, Configurable SALES screen, to Loyalty and Coupon Management, and any more. Watch out to see a demo with all features in this session.

Speaker: Harald Tebbe, Bikash Bansal

Language: English


Meet our SAP Customer Checkout Experts Virtually

Besides the virtual sessions, we also offer you the possibility to meet our SAP Customer Checkout experts virtually and use this opportunity to talk with them about your processes in Merchandise, Catering, and Entertainment business.

From payments, discounts, POS transactions, loyalty, reporting, to customers' purchase history, our experts will answer all your questions.

Please register for this session, as the spaces are limited. The participation is limited to 10 persons.

  • Meet the Experts Loyalty (December 08, 3:30 - 4:00pm)

  • Meet the Expert: SAP Customer Checkout General (December 09, 3:30 - 4:00pm)

Please send an e-mail to if you want to participate.

We look forward to see you virtually 🙂

Stay safe and healthy!

Best regards,

Elena Vavitsa

Marketing Lead for SAP Customer Checkout