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July 12 - 13, 2023


Recording Day 1 and Day 2 


SAP MaxAttention organized another round of customer Innovation workshops on July 12-13, 2023, covering Industry Innovation topics such as Industry Cloud, Industry 4.0, and Sustainability Management after the successful workshop on April 5th – 6th 2022. Various speakers from the Industry Cloud Product and Solution Management teams, SAP MaxAttention Center of Expertise, and Industry Experts contributed to the success of this event. SAP experts shared key insights on SAP’s Industry innovations and ‘Next Practices’ with the Industry Cloud Platform in this workshop. They discussed how SAP Industry and Sustainability solutions can help transform industries into ‘Intelligent and Sustainable Enterprises’.

Balaji Gaddam Vice President of SAP Premium Hub CoE North America kicked off this event and introduced the new charter for SAP MaxAttention with Cloud, Rise, Industries, Sustainability, and Signavio and what SAP MaxAttention is doing to adopt its portfolio and services to cater to these innovation topics. Following that, Kai Finck, Senior Vice President, and Head of the Industry Cloud Program talked about the future trends for SAP Industry Cloud with Generative AI and tapping the intelligence and innovations from Business Technology Platform. He also spoke about how the next practices and how SAP customers can take advantage of the industry innovations with their RISE engagements. Kai also shared several examples of customers who are leveraging these offerings.

Then we further dove into the world of Sustainable Manufacturing with Industry Cloud solutions with Rusty Baldwin Senior Director, Solution Management, Digital Supply Chain, Rahul Kumar Premium Hub CoE, and Cloud Success Services. Rusty and Rahul talked about the capabilities, roadmap, and customer use cases for Digital Manufacturing Cloud and how it integrates with other SAP and partner Industry Cloud solutions. Rahul also showed the customer use-case SAP MaxAttention is engaged with a prominent consumer product company on pilot implementation. Caetano Almeida from Premium Hub CoE, Cloud Success Services then talked about another Industry cloud solution called Quality Issue Resolution and how it provides 8D quality management capabilities and collaboration with suppliers and customers. He also talked about an implementation that he and the team recently completed successfully in under 3 months.

After the Manufacturing discussion, we went into the world of Asset Optimization with SAP Asset and Performance Management solutions. Simon Lee Solution Management, Digital Supply Chain showed the cool features of the new APM solution and how it can help customers transform from preventive maintenance to condition-based and predictive maintenance and drive the asset strategy together with the SAP Enterprise Asset Management solution. Simon also showed the roadmap and sneak peek of what SAP is innovating in this space. Then we had one of our valuable customers join us as a guest speaker. Henrique Robles Intelligent Asset Management, Product Owner, Chevron took the virtual stage and spoke about the exciting and challenging journey Chevron is taking to transform its CMMS systems and the close partnership of Chevron and SAP. He also spoke about the challenges for Chevron going forward and how SAP MaxAttention has been instrumental in helping Chevron navigate through challenges and successfully Go-Live in Chevron Canada. Christopher MacLuckie, Premium Hub CoE, joined Henrique as he has been one of the lead architects from SAP MaxAttention working together with Chevron over the past three years. Chris also articulated the complexity of Chevron’s landscape and SAP MaxAttention engagements and what was achieved so far.


On Day 2, Rohit Dwivedi, Senior Director, SAP MaxAttention CoE welcomed the participants back to the workshop and outlined the various perspectives on Industry Cloud topics and Sustainability Management and how SAP and MaxAttention can help customers navigate through the changes to become ‘Intelligent and Sustainable Enterprises’. The first session of the day was on Building Sustainable & Resilient Businesses using Industry Cloud Solutions. Nico Wottke, Product Manager, SAP Product Engineering along with Laura Allan and John Kunz from Premium Hub CoE, shared the exciting work SAP is doing on Sustainability both internally and towards providing the latest and greatest solutions to tackle complex challenges such as Scope 2, Scope 3 emissions and reinventing the ‘R’ in ERP. He briefly discussed the roadmap for moving from ‘Averages to Actuals’ with Green ledger and delved into the details of SAP Sustainability Footprint Management (SFM)solution SAP just released at Sapphire in June 2023. He showed various capabilities and demos of the solution and how it can help customers move from tedious calculations in spreadsheets towards more system-based calculations for Scope 2 and 3 emissions and how SAP solutions can help ‘Record’, ‘Report’, and ‘Act’.  He also gave a sneak peek at what the SAP roadmap is and the new features SAP is coming up shortly with SAP SFM.

Laura and John then shared their experiences working with some of the large clients across North America on Sustainability engagements on SAP sustainability solutions and how SAP MaxAttention along with SAP's Intelligent Enterprise Institute’ can help customers with sustainability assessments and architecture engagements and running Proof of Concepts or pilots. After sustainability, it was time to dig deeper into Business Networks for Logistics using Industry Cloud Solutions. Rodion Schuster, ISBN Business Network Logistics, Product Engineering from SAP took the virtual stage to provide the exciting world of Business Networks with Logistics and what SAP is doing to help customers with their requirements in track and trace and with material traceability from ‘Cradle to Grave’ blockchain-based tracking for products. He also showed the cool new features SAP is developing with Intelligent Insights and other new capabilities with Business Network of Logistics.

Following Rodion’s presentation, Hari Pannakal and Sunny Bhatia from Premium Hub CoE shared the interesting customer engagement which they have been on for the past several months working with a large consumer products company in North America to gain insights into their road and ocean fleet. The customer is on a journey to replace the SAP Event management platform with SAP Business Network for Logistics and Global Track and Trace. They also talked about the extensions with SAP MaxAttention was able to build on top of the SAP Business Network for Logistics to meet customer requirements and how the MaxAttention engagement was planned and delivered. They also provided details on the challenges faced with the integration to several visibility providers such as Project 44, ClearMetal, etc.

Finally, in the last session of the day Rohit Dwivedi and Markus Steer concluded the workshop illustrating how SAP MaxAttention can help customers implement Industry Cloud and Sustainability solutions using SAP MaxAttention Industry Approach. SAP MaxAttention can provide the best support in the context of customers' industry priorities. To support Industry Cloud's success, MaxAttention has developed ‘Industry Business Scenarios’ which provide industry-specific content like value maps and corresponding architecture, prerequisites, process flows, and various key industry assets. PE Services portfolio is specifically designed to simplify the implementation and accelerate the adoption of Industry Cloud solutions.

​We received great feedback for our workshop and would like to thank all our presenters, customers, and prospects who joined this interactive workshop live, and all the presenters and colleagues who contributed to the success of the event! You are more than welcome to watch the recordings and look at the slides if you missed the workshop. For individual discussions tailored to your company’s needs, please reach out to your dedicated front-office team or to the SAP MaxAttention team who organized this workshop.


In case you are interested in further SAP Innovation Workshops click here or if you have any questions, please do not hesitate to contact

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