CRM and CX Blogs by SAP
Stay up-to-date on the latest developments and product news about intelligent customer experience and CRM technologies through blog posts from SAP experts.
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Product and Topic Expert
Product and Topic Expert
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SAP 360 Customer is a solution that encompasses all of SAP's technology around the customer: be it sales applications, marketing applications, service applications, and also includes the social and collaboration capabilities enabled by our latest offerings

Customer 360 provides a trusted, single view that can include information about purchase history, billing, service issues, social presence, and channel preferences. Businesses can use this data to inform engagement strategies, customer journey steps, communications, personalized offers, and deliveries. A Customer 360 view enables organizations to derive value, achieve sustainable competitive advantage, and maximize new customer acquisition opportunities whether in-store or online.

In this blog see how Customer data platforms(CDPs) develop customer profiles by combining information from various first-, second-, and third-party sources. And How CDP helps you to convert masses of Customer Data into valuable insights.

Find out how commerce and data solutions from SAP work together to unify all customer data – both at the buyer level and the company level – and intelligently surface it to employees at the right time and in the context of the customer need at hand.

Learn about the new 360 Customer view which provides you details of your customer likes all in one place. This gives you the right insights to close your deals.

Demo on how SAP Business ByDesign smartphone apps is working covering expense reports, analytics, customer 360, contact, activity management and service order confirmation with route planning.

See showcases the features of SAP Analytics Cloud when embedded in SAP Sales Cloud. It demonstrates  features like Smart predict, Smart Insights and 360 view of the customer

This blog series discusses the concept of “Customer 360” and the benefits customers can get out of it in sales and service.

You can use the Customer - 360° View app to get an overview of one specific customer by looking at aggregated sales data from the past and the present. You can navigate to this app from any application containing the Sold-To Party link.


Kind Regards

Mónica Domingo

Global Topic Owner - SAP Customer Experience Solutions