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The Emarsys team have been busy this Summer, releasing a whole host of new innovations that are now available in the Emarsys platform. Let's give you a recap of what's new from the last few months.


In June, we announced the launch of a brand new Mobile channel - Mobile Wallet!

With Mobile Wallet, you can natively launch personalized campaigns with Mobile Wallet passes such as digital vouchers, coupons, tickets, and loyalty cards. The best part? No app is needed, so you can reach your customers anywhere, with relevant rewards and offers, without the need for opt in.

Check out our summary video of what Mobile Wallet is and how it works 👉HERE👈


In July, we brought out new features to help you reach more customers with personalized engagements and activate valuable customer insights with new reporting and integration tools.

What's new:

1. New Connectors + Integrations

  • Account Engagement

  • SAP Sales Cloud v2

  • SAP Customer Data Cloud

  • New Partner Connect Directory

2. Mobile + Web Channel Updates

  • Local storage-based tracking

  • Redesign the Web Channel session filter builder

  • SMS Partner Integration API 

  • TikTok Integration 

3. Enhanced Marketers Experience

  • Undo / Redo actions in the VCE campaign Editor (S3)

  • Support multiple environments in Account Switcher

4. Reporting + Analytics Global Availability

  • Audience Reporting

  • Revenue Attribution for In-App 

To hear more about all our latest and greatest features, watch the videos on our Product Release Page!