Manage and personalize outbound communication for mail and SMS

[JanMatthes]

SAP Hybris Marketing allows to design and send highly personalized and dynamic  e-mails, text messages (aka SMS) and landing pages with subscription forms and automatic double-opt-in  and A/B testing capability:

• Manage responsive e-mail templates to enforce layout and corporate identity.


• Ability to design, test and upload HTML templates from external editors


• Define personalized SMS


• Restrict layout editing by E-Mail authors


• E-Mail Editor with text formatting, tables pictures, links etc.


• Simplified and flexible search and linking of pictures in Digital Asset Management (DAM), Web Content Management (WCMS) or Product Catalog Management (PCM) like Hybris Commerce or OpenText (only in private cloud or onpremise)


• Tracking of events like open mail, click link etc. directly in Hybris Marketing

Personalized e-mails with send-on-behalf & conditional content blocks:

• Personalization: Use any attribute from contacts (e.g. Name) or interaction (e.g. product), navigate to a personal pages, display personalized pictures (e.g. your car), clicking on links to create items of interest


• Overwrite reply-to name, address and sender name in the e-mail content


• Dynamic content: Advanced and flexible definition of conditions to show or hide content like text or picture based attributes of a contact


• Test mailings with personalization attributes.

Video: E-Mail and template editor



End-to-end user and campaign tracking from E-Mail to web tracking:

• Automatic tracking of e-mail open and link clicking in the mail


• Append outbound ID to links in e-mailings


• Use the outbound ID in SAP Hybris Marketing to identify which contacts and campaigns have created traffic on websites


• Usage of outbound ID for web tracking with any kind of web analytics

Communication Categories to manage subscriptions & communication limits:

• Group messages by categories (e.g. Newsletter, Events, Sweepstakes etc.)


• Set maximum number of messages per contact, category & timeframe


• Use categories to manage subscriptions


• Verify the number of mails per contact while sending the mail & write interactions

• Manage marketing permissions (opt-in / out) and subscriptions per contact and channel


• Powerful interfaces to read and update permissions and subscriptions


• Customizing of country specific rules (e.g. EU= opt-in, US=opt-out)


• Manage double opt-in status with pre-opt-in (i.e. confirmation pending) and full opt-in (i.e. opt-in confirmed)


• Configure, layout and send automatic confirmation emails i.e. double opt-in mails


• Manage inbound marketing permissions for social listening and analysis