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Consumer Products Marketing Transformation: Driving Breakthrough Growth

Learn how consumer goods firms are building the marketing capabilities they need to reach and exceed their objectives in the challenging years ahead.

Register Tuesday, November 16, 2021 11:00 AM - 12:00 PM ((UTC-05:00) Eastern Time (US & Canada))

A revolution is underway in consumer products marketing. Sweeping changes are impacting the way companies gather data and establish a direct relationship with consumers. New business models are emerging that drive the front office and back office closer together, requiring more speed and agility than ever before. Is your company taking the transformative steps needed to address these challenges?

In many cases, the MarTech stack is weighed down with complexity and inconsistency, with only 58% of MarTech capabilities actually being used. SAP can help simplify the technology underpinning your marketing efforts with a fully integrated best in class suite of tools including commerce, customer data, omnichannel consumer engagement and brand and consumer insights.

We’ve seen significant results with clients including Nestle, Chobani, Henkel, and many others.

You will find more enablement, courses and interesting live sessions on the RISE with SAP for Consumer Products Learning Journey.