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Have you, as a Marketing Expert, ever wanted to organize and access project assets from a central tool, independent of their respective native apps? The new Marketing Organizer app does exactly that!

Identifying and organizing marketing objects associated with projects is a difficult task. The projects often contain several campaigns and finding the objects that relate to each campaign only adds to the challenge.

The Marketing Organizer app allows you to organize marketing objects in a folder hierarchy, collaborate with peers on projects, and navigate to respective object detail pages. To better understand the benefits of working with the Marketing Organizer, consider the following scenario:
You have been given the task of coordinating a Back to School project for an office supply company in major markets within Quebec. The project consists of sending emails that are tailored to customers who reside in each market. As the coordinator, you are collaborating with different colleagues in each market.

Key Features

In this scenario, the Marketing Organizer app allows you to do the following:

Access the App with Ease from Anywhere Within SAP Marketing

You can open the Marketing Organizer from anywhere within SAP Marketing by choosing the folder icon in the launchpad shell bar. If you close the app and open it again within the same session, it opens in the context it was in before it was closed.

Organize References to Marketing Objects in a Folder Hierarchy

You can create a folder hierarchy to organize references to marketing objects that are necessary for the project.

Currently, the Marketing Organizer app enables you to add the following marketing object references to folders:

  • Campaigns

  • Emails and Messages

  • Forms

  • Landing Pages

  • Segmentation Models

  • Target Groups

Additional objects are planned in future releases

You can add an object reference to a folder from the current object details page, a list of existing objects, or a list of recent objects. Folders only contain references to objects; actual objects always remain untouched and available to their respective applications.

Collaborate with Peers on Projects

Collaborate with users by adding them as members of a folder and granting them a Permission.

Members of a folder only have access to objects contained in the folder if they're assigned to the authorized marketing area.

Navigate to Respective Object Detail Pages

You can click on the object references contained in a folder to navigate to them in their native apps.

In Summary

You can use the new Marketing Organizer app to structure references to your marketing project assets in folders and connect objects, projects and peers.

To find out more, visit the SAP Help Portal and search for Marketing Organizer.

Please use the comments section below to let us know what you think of the app and propose features you’d like us to incorporate.

Thank you and best regards,

Mitch for the SAP Marketing UA Team