CRM and CX Blogs by SAP
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Product and Topic Expert
Product and Topic Expert
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SAP Changes as quick as business requires and Value map updates the content as far as possible to keep you better updated.

Customer Data Solutions, looking for best customer identity cares, is formed by different solutions that follows increase revenue and growth targets with customer identity and access management, data privacy, and customer data platform solutions.

SAP Customer Data Platform permits elevate customer experiences across marketing, commerce, sales, and service. CDP bridges online and offline data to help you understand your customers and deliver relevant, trusted, and personalized engagements

Customer identity and access managemen(CIAM)

With SAP Customer Identity and Access Management for B2C you can build rich, centralized customer profiles and synchronize them with all your digital properties.

With SAP Customer Identity and Access Management for B2B you can manage the lifecycle of customer identities and help grow your business.

Enterprise consent and preference management (ECPM) permits you manage customer consent, preference settings, and data from a central platform.

Find more detail of each solution in the product official site

But if you are looking for  specific guidance, what you can find new withing the Customer Data solutions CX Value map Learning Journey  is product overview, quick demo and most relevant leading practices in addition of other content that may help you to clarify doubts, plan your roadmap or establish next steps in your project (value maps access required) .

Please, contact the value map team for SAP Customer Experience solutions for guidance, or leave a comment in this post with your interests.


Kind Regards

Mónica Domingo
Global Topic Owner - SAP Customer Experience Solutions