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Black Friday is the biggest day in the ecommerce calendar, and it keeps on getting bigger.

At Emarsys, we have prepared a number of assets to help you prepare for, and make the most of, this critical period.

Black Friday Boot Camp

Check out this web page dedicated to Black Friday. Here you can find:

  • Intel
    Our very own Black Friday report to download, with the latest industry data, statistics and research.

  • Workshop
    Register for our Black Friday webinar and learn about 5 industry-leading tactics that are proven to deliver business results during Black Friday, as well as tips & tricks from Emarsys experts.

  • Resources
    We have several blogs offering analysis of past years and insights into what to expect from 2021.

  • From the field
    In these short interviews, hear from industry experts how SAP Emarsys Customer Engagement has helped them apply a Black Friday strategy to grow & retain their customers.

  • New to Emarsys?
    And if you are new to Emarsys, you can watch a 3-minute demo of the platform and see for yourself how we take omnichannel marketing to the next level.

Did you know...?

As you can imagine, Black Friday has plenty of myths and misunderstandings around the origins of this event. We've prepared a great infographic for you with a history of Black Friday and its effect across the globe.

A small part of what our infographic has to offer

Your experience is important to us

At Emarsys, we know we are successful only because our customers are successful. That's why we are always interested in hearing your opinions and experiences. You can help us to keep improving both our platform and our support by participating in this short survey.

Note: You don't have to be an Emarsys customer to fill in the survey, we're happy to hear from everyone!

And finally, Loyalty is still key

More than ever, customer loyalty is your key to thriving in these changing times. That's why we have also prepared some resources highlighting how critical a good loyalty program is during this holiday season..

Visit our Loyalty hub and download some valuable insights, including:

That should be enough to keep you busy this week!

Stay tuned for more insights in the coming weeks and please do share your thoughts, comments or questions with us.