Automate Your Customer Service By Infusing Artific...
CRM and CX Blogs by SAP
Stay up-to-date on the latest developments and product news about intelligent customer experience and CRM technologies through blog posts from SAP experts.
At SAP, our mission is to build intelligent enterprises by infusing our AI technologies into applications and business scenarios across all lines of business (HR, procurement, or finance), at scale.
In this blog post, let's focus on two concrete AI applications in the customer service area.
Use Case #1 - Chat Optimization for Ticket Handling
As customers and employees increasingly communicate using chat technologies, users expect these tools to deliver intelligent responses. They also want companies to resolve their queries right away, within the chat window.
To help create a rewarding user experience, organizations need to automate chat activities.
What are the challenges faced by organizations today?
1/ Rising number of customer and employee conversations taking place in chat windows
2/ High user expectations for intelligent responses in the chat, including a simple way to resolve queries
3/ Need for a more engaging user experience during chats
What is the solution offered by SAP?
1/ An AI-powered chatbot that directly answers customers without requiring effort from agents
2/ Service ticket intelligence service that automates ticket classification, proposing solutions to facilitate the ticket-handling process
What are the benefits for our customers?
1/ Enhanced customer experience using solution proposals from past requests
2/ Smoother customer interaction with chat
3/ Reduced number of service tickets
4/ Streamlined customer service operations
Learn more about the AI-powered services used in this example, all available on SAP Business Technology Platform:
Dig deeper by watching this success story with our customer NHK Spring, one of the world's leading spring manufacturers:
Use Case #2 - Service Request Handling
Thanks to digital transformation, customer interaction centers are responding to ever-higher volumes of requests. In shared service centers, agents must handle these requests across multiple channels, delivering more responsive service despite growing workloads.
To improve service levels, companies must automate rote processes, freeing knowledge workers to handle more difficult issues.
What are the challenges faced by organizations today?
1/ An increasing speed and volumes of customer inquiries processed by shared service centers
2/ Multiple communication channels that must be managed by agents
3/ High workloads and queued worklists
4/ A stressful work environment for agents trying to provide responsive service
What is the solution offered by SAP?
1/ An intelligent AI service that automates the classification and processing of customer service requests (see Figure 10)
2/ Machine learning models that categorize customer input from a variety of channels into internal service groups
3/ Automatic identification and extraction of business entities from the content of requests
4/ Automatic processing of standard inquiries supported by intelligent RPA technology
What are the benefits for our customers?
1/ Faster, more accurate responses to customers
2/ Fewer repetitive tasks for service center agents
3/ Greater focus on valuable creative tasks
Learn more about the intelligent technologies used in this example, all available on SAP Business Technology Platform: