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Product and Topic Expert
Product and Topic Expert

SAPPHIRE NOW and the ASUG Annual Conference are coming soon. We have many great sessions planned in which customers, partners, and SAP experts will talk about their successes with SAP’s user experience (UX) solutions. This blog summarizes some of the presentations you may want to add to your agenda. Please check the schedule as there are additional sessions that I did not include on this list.

For those of you new to the Agenda Builder, here is a quick tutorial:

  • To find all the ASUG sessions on user experience: In the Filters selector on the left side, click on “ASUG Tracks”. Scroll down to User Experience (towards the bottom), check the box, and then close the filter.
  • To find all the SAP sessions on user experience: In the Filters selector on the left side, click on “Digital Enterprise Platform”, select the box for User Experience, then close the filter.

Date /


Session# /






8am - 5pm

ASUG Pre-conference

User Experience: Apply Design Thinking to Develop an Awesome User Experience

This ASUG preconference seminar requires an additional registration fee. For more information and registration details, visit .

Design Thinking experts from SAP and SAP customers



11:00 am - 12:00 pm



UX Strategy in the age of SAP Fiori

With Fiori SAP has a clearly outlined UX direction. But what does this mean for SAP's key UI technologies? This session covers the evolution of SAPUI5, other UI technologies, UI clients like Fiori launchpad, Business Client and Portal and includes further empower tools like BUILD. The session will give a comprehesive understanding of the key parts.

nisboy.naeve, SAP

11:00 am - 12:00 pm



Building a Better User Experience (UX) for Everyone: Learnings About SAP Fiori and Accessibility

How do you tackle the social empowerment challenge of a lifetime: building an innovative and efficient UX that supports people with disabilities? And by people with disabilities, you must include not only public citizens but 25 percent of your staff as well. You can accomplish this with the latest and greatest accessibility features for SAP Fiori.

jocelyn.dart and chris.rae, SAP

12:30 pm - 1:30 pm



From Ugly Duckling to Swan – SAP UX Strategy in Practice @ Cargill

Cargill has adopted an SAP UX Strategy of new, renew and enable. During this presentation we will discuss how Cargill chooses between Fiori, Screen Personas, or another UX. We will take an in-depth look at how Cargill has used Fiori, the mobile client, and Screen Personas. Finally, will discuss overcoming challenges faced during this process.

Kari Ingebritsen, Cargill

1:45 pm - 2:45 pm



Fiori - Concept to Production in 8 Weeks at Coca-Cola

Learn how Coca-Cola enabled Fiori apps for North America bottler users from concept to production in 8 weeks. Gain insight into how Coca-Cola integrated NetWeaver Gateway, Single Sign-on, SAP Portal and SAP backends into the Fiori solution. Learn how Coca-Cola looked at the latest Fiori Apps for HCM, CRM, Sales and Procurement out of the box.

Chan Pham, Coca-Cola

3:00 pm - 4:00 pm



GE Oil & Gas Puts End-User Data to Work When Planning for SAP Fiori

GE Oil & Gas put the power of its end-user data to work during implementation and beyond. Unique user insights and analytics provided by SAP User Experience Management by Knoa enabled GE to create efficiency, build value, and reduce complexity. Additionally, GE leveraged the data to develop its strategy for SAP Fiori and UX to deliver the best user experience possible.

Dmitri Prigojev and Anca Racasan GE Oil & Gas

3:00 pm - 4:00 pm



SAP Fiori 2.0

Fiori 2.0 is an evolution of SAP's highly successful first gen Fiori which is the new user experience (UX) for SAP software. It applies modern design principles and following latest design trends for a completely reimagined UX. It is designed for global reach on every device (mobile and desktop), every user everywhere (cloud and on-premise).

michael.falk, SAP



11:00 am - 12:00 pm



Convince IT and Business Leaders to Value User Experience (UX) and Design

How can you convince IT and business leaders to value UX and design? You will hear about customer examples and best practices on how to influence the organization and processes to include design methods and establish design skills and a design mindset throughout the organization, and learn about the tools and required infrastructure to make it happen.

andreas.hauser and david.ramsay, SAP

11:00 am - 12:00 pm


SAP Screen Personas 3.0 Practitioner Forum

Join your peers to hear how they are using SAP Screen Personas to simplify SAP GUI screens and run simple.

SAP Screen Personas product team

11:00 am- 12:00 pm



Convergent IS Simplifies Order Process on SAP S/4HANA with SAP Screen Personas

Convergent IS processes complex orders for hardware, software, and services solutions across multiple countries and currencies. We have accelerated our lead-to-cash processes and further simplified them with SAP Screen Personas applied to the service order and billing transactions in SAP S/4HANA. Learn how radical simplification can reduce your costs.

shaun.syvertsen, Convergent IS and Mark Schenecker, SAP

12:45 pm - 1:45 pm



Overcoming Obstacles to Creating Excellence in User Experience (UX)

Whether your organization can’t find UX design talent or budget constraints prevent adding staff, learn how Johns Hopkins created an in-house UX team and grew the skills needed. The UX team has created a UX road map, designed a new app using design thinking, and deployed a pilot SAP Fiori launchpad and SAP Fiori app.

Keith Haggard and Harish Kurup, Johns Hopkins

12:45 pm - 1:45 pm



Organizational Readiness for Design Thinking

Design thinking helps companies drive adoption and user satisfaction through great user experience. Change in organizational culture is often required to make this a reality. Learn how the organizational readiness framework from SAP can assess readiness and develop strategies to adopt design thinking, and hear a customer share their journey.

jerzy.bilchuk, Intel Corporation; janaki.kumar and carol.farnsworth, SAP;

1:00 pm - 1:40 pm


Digital Enterprise Platform Topic Area 5

Provide a Simplified and Integrated Visual Experience

Enrich the user experience (UX) of working with logistics, finance, and purchasing screens. See how SAP Screen Personas software, with the look and feel of SAP Fiori UX, simplifies the screens based on SAP GUI and Web Dynpro. Learn how Nestlé S.A. uses SAP Screen Personas across several of its business units and global locations.

francisrodrigues, Nestle and tobias.queck, SAP

2:15 pm - 3:15 pm



How Customers Use SAP Screen Personas to Run Simple

50 percent click reduction, 20 tabs reduced to 4, training time down from 2 hours to 45 minutes - these are real numbers from live SAP Screen Personas customers. In this session, we will showcase the IT heroes and the steps they followed that used SAP Screen Personas to deliver a simple, role-based, and intuitive user experience to their business users.

peter.spielvogel, tobias.queck, sebastian.steinhauer, SAP

3:30 pm - 4:30 pm



SAP Fiori Launchpad: Latest Updates and Recommendations

SAP Fiori launchpad is the SAP strategic single point of access for business users. This session provides a deep dive into the key capabilities and benefits of SAP Fiori launchpad. Learn about user interface integration guidance for your application landscape and get insights on how the award-winning SAP Fiori 2.0 design concepts will be applied to the SAP Fiori launchpad.

Stefan Lötterle, SAP

5:00 pm - 6:00 pm

TCS meeting area S230A

How to build Fiori-inspired screens with SAP Screen Personas

Demo and discussion

  • Simplifying the screen
  • Using the new Fiori-inspired Templates  (just introduced in Service Pack 3)
  • Applying a Fiori theme
  • Integrating your SAP Screen Personas flavors into the Fiori launchpad

Tobias Queck, Sebastian Steinhauer, Peter Spielvogel, SAP

Vikram Shankar, TCS



11:00 am - 12:00 pm


Boosting Warehouse Efficiency with a Barcode Scanning Mobile Application Based on SAPUI5

FreshDirect is an online grocer that delivers to residences and offices in the NYC metropolitan area. FreshDirect wanted to increase the efficiency of picking processes in its warehouses. Working with Incture, the company developed a user interface development toolkit for an HTML5- (SAPUI5) based mobile barcode scanning app to enable faster picking and checkout of customer orders.

Nitin Chaudhary, FreshDirect

11:30 am - 12:00 pmPwC booth #416

When to use Fiori or SAP Screen Personas

Customers often ask if they should use SAP Fiori or SAP Screen Personas. They should be asking when to use each solution, as most organizations will use both together to deliver maximum user productivity with minimum development and IT resources. We will show a simple methodology for determining the right technology for your application.

Tobias Queck and Peter Spielvogel, SAP

Abhinav Gupta, PwC

1:00 pm - 2:00 pm

PwC booth #416

When to use Fiori or SAP Screen Personas

Customers often ask if they should use SAP Fiori or SAP Screen Personas. They should be asking when to use each solution, as most organizations will use both together to deliver maximum user productivity with minimum development and IT resources. In addition to showing a simple methodology for determining the right technology for your application, we will demo how to use SAP Screen Personas to create Fiori-inspired designs -- quickly and easily.

Tobias Queck and Peter Spielvogel, SAP

Abhinav Gupta, PwC

12:30 pm - 1:30 pm



Dolby’s Journey in Adopting SAP Fiori User Experience (UX)

Dolby replaced the unified work list (UWL) in SAP Enterprise Portal with SAP Fiori My Inbox and Expense and Time Approval apps to provide a richer UX and launch the user interface strategically aligned with SAP’s long-term vision. Hear Ashish Mehta, director of Enterprise Applications, talk about the challenges, wins, and lessons learned with the deployment.

Ashish Mehta Dolby Laboratories, Inc.;

1:00 pm - 1:40 pm


Digital Enterprise Platform Topic Area 5

Adopt Next-Generation User Experience and Harmonized Visual Experience

Use design to empower users to work more efficiently. Understand how SAP Fiori user experience concepts support users with context switching and decision making when using SAP S/4HANA software. Learn how you can collaborate more effectively with team members and manage interruptions during primary business activities.

kai.richter, SAP

2:00 pm - 3:00 pm



Rockwell Automation Is Able to Run Simple with SAP Fiori, Cloud Edition

Rockwell Automation is an innovative SAP customer with a clear vision to deliver great user experience for end users, allowing them to perform their daily tasks anywhere and on any device. Join the session to learn how SAP HANA Cloud Platform and SAP Fiori, cloud edition empower Rockwell Automation to execute the vision.

Michelle Heger, Rockwell Automation

3:30 pm - 4:30 pm



Road Map: SAP Fiori and User Interface (UI) Technologies

Learn about latest developments and future directions of SAP Fiori: concept, design, user experience (UX) guidelines, programming models, platforms, and services. We also cover the main UI tools and technologies from SAP complementing SAP Fiori. The goal is not just to inform you about news and plans but also to help you define your path toward SAP Fiori UX.

thomas.reiss, SAP

3:30 pm - 4:30 pm



SAP Fiori: A Game Changer in Usability and Accessibility at Applied Materials

SAP Fiori apps enhanced user satisfaction by improving usability and accessibility. AMAT heavily relies on SAP modules, but users desired a more streamlined process. SAP Fiori was the right choice, granting Web-based access for SAP business applications across platforms and devices. Learn how the flexibility of SAP Fiori can be customized to meet your unique needs.

Sudha Jaladi, Applied Materials

Every day

Show floor hours


Demo station


SAP Fiori UX Evolution

Benefit from a manifestation of digital age application automation that provides intelligent, context-based support for different personas. Explore the SAP Fiori user experience (UX) and understand why it won a Red Dot Design Award. See how SAP Fiori UX with SAP Screen Personas harmonizes the user experience for SAP S/4HANA software.

Danny George, Kai Richter, Ioannis Grammatikakis, SAP

Show floor hours


Demo station


User Experience as a Service

Empower non-designers to create a great software experience. Modernize your software and create new applications following design led development approach using SAP User Experience as a Service (UXaaS) an integrated component of SAP HANA Cloud Platform.

Gil Friedman, Randy Dizitser, Tina Tuan, Milja Gillespie, SAP

Show floor hours


Demo station


Fiori Infrastructure

Understand the deployment options and right system landscape leveraging the single point of entry. Simplify landscape using Fiori Cloud Edition. Learn best practices to customize apps to meet your business user needs with integrated development tools. Enhance the Fiori apps to integrate with mobile device capabilities and create  offline packaged native apps.

Alex Lingg, Tzanko Stefanov, Stefan Loetterle

Show floor hours

Usability testing room

SAP Screen Personas 3.0 SP03 usability testing

Test the latest service pack of SAP Screen Personas. Try the new features and provide your feedback.

Register for a time slot.

sylviabarnard, Ashley Tung, SAP

Here is a UX sample agenda, as published in the agenda builder.

For the SAP User Experience and Design team, peter.spielvogel.