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Product and Topic Expert
Product and Topic Expert

An update to last year's list of top tweeters at SAP excluding official accounts (which typically have much higher numbers of followers).

This is based on the SAP twitter list created by the head of SAP Digital (and #3 tweeter), Jonathan Becher. That list has some data quality problems that I have tried to correct, but please let me know if this list is incorrect in some way.

Note there are quite a few changes from last year -- notably at the top of the list, where several of the highest social users at SAP have gone on to take up new roles at social-media focused organizations.

Does the number of followers actually mean anything useful?. Clearly, it's only an indirect vanity metric, but people do follow people because they are interested in the content tweeted out, so the list may turn out some names you haven't already seen that you might be interested in. This time around, I've included the number of people that the account follows (if you follow lots of people it's "easier" to get follows back) and the number of tweets (a high number of followers per tweet may be related to tweet 'quality' -- or to the notoriety of the person, e.g. SAP CEO Bill McDermott has by far the highest ratio in the list).

At individuals can track better measures such as "engagement" (i.e. the number/proportion of tweets where there's proof that somebody saw it, i.e. they retweeted or clicked on a link etc.) -- but that's not easily available to others.

Finally, you should always question the bias and choice of metrics of people providing you with information! :smile:

Twitter accountNameFollowersFollowsTweetsDescription
@reuvengorshtReuven Gorsht198821396012196Designing and Humanizing Business, Connecting Dots | People, Culture and Change
@maggiefoxMaggie Fox1748960019699Global SVP of Digital Marketing @Sap. Board Member @TheHSF. Former CEO of Social Media Group. This is my personal account.
@jbecherJonathan Becher150416565562Head of SAP Digital. Previously, CMO @Sap. Performance management enthusiast. Sports analytics aficionado. Three time CEO. I believe words matter.
@timoelliottTimo Elliott1443281014970Passionate about analytics, big data, and the social enterprise. Employed by SAP, but all my own thoughts here.
@rratkowskiRic Ratkowski13917122202993Enterprise Architect at SAP, Passionate that better business planning creates predictable success
@SameerPatelSameer Patel1210072834306Dad. SVP, Products & Go-to-market. Leading an amazing team at SAP Cloud / Successfactors. 15M+ subscribers on #SAPJam. Squash nut.
@tchrisburtonChris Burton120703761176#SAP Head of Global Sponsorship. Connecting the SAP brand to LIFE is what I do. Sports, arts and entertainment is what I love! Views are mine.
@BillRMcDermottBill McDermott11611116238Owned a deli as a kid, got my big break @Xerox, innovating @Sap. Relentless optimist. Devoted to family, friends and a better world. #winnersdream @winnersdream
@gailmoodygailmoody924684423288Social media and community addict & expert. Advocate for personal development for all. Accept your genius and say what you think.-Emerson
@KaanTurnaliKaan Turnali890892001440Global Sr. Director, BI at @Sap. Passionate about smart integration of business & technology. All views my own.
@bkwalkerBrian Walker861739449506Strategy @hybris_software @Sap. ex- @Forrester & @Amazon. Dad, gardener, cook, traveler, @soundersFC, @UW, poetry. Opinions here… never mind, you get it.
@ihilgefortIngo Hilgefort731322573411Solution Manager at SAP for Business Intelligence as part of SAP applications
@nstevenlucasSteve Lucas7235672113SAP exec, Husband & Dad, fan of analytics, million mile traveler, author, cat owner, weight lifter (fig & literal), lover of tech and passionate 2 help people
@peterdoblerpeterdobler7082577717428Sr. Consultant and Database Expert specialized in SAP Sybase (ASE, IQ, Rep), Oracle (10g, 11g, RAC) and SQL Server (2000, 2005, 2008)..
@finnernMark Finnern695113499419SAP Chief Community Evangelist founder/herder SAP Mentors; Future Salon; Alive Schools; Don Finleone It's my opinion!
@sapymesFrederic Page677574146813Trainer at the @Sap Academy for Sales. Learn more about our program at The views expressed are my own. Follow me @carbonimpact too.
@vendorpriseyThomas Otter6670283811153Product Management at SuccessFactors, an SAP company. Curious about software. Cyclist and cricket fan.
@thomas_jungThomas Jung59467445887Product Management for SAP HANA - specializing in development and platform tools for SAP HANA. Views and comments are my own, not SAP's.
@JenCoCromptonJen Cohen Crompton5785626813441Marketer, blogger, writer, tech lover, prof, speaker, entrepreneur, cycler, yogi - been knocked down plenty in 31 yrs. SAP, NewsCred, Scribewise
@marilynprattMarilyn Pratt550417007400SAP Community Advocate working to be a sustainable world citizen
@WussowKai Wussow47114623303Kai Wussow Chief Business Consultant @Sap. Winner Best of Consulting Marketing, Sales, Innovation @Wirtschaftswoche Personal views!
@SDeneckenSven Denecken461463121939SAP SE, Cloud Suite, Co-Innovation and Strategy | s-innovations, Cloud, SaaS, PaaS, ERP expertise | Profile:
@steinermattMatthias Steiner4383104410862cloud platform evangelist | working @Sap | SAP Mentor | web + open-source enthusiast | techie ... [All views are my own!]
@maxwellelliotMaxwell Wessel43171894125Innovator @Sap. Writer @Harvardbiz. Think tanker with @ClayChristensen. Investor @NextgenAngels. Student of business history. Opinions are my own.
@oliverOliver Kohl387564810517Coder, Principal Consultant at SAP, SAP Mentor, Mac Fanboy, iPhone Addict, Cake Baker, Music Lover & Fashion Victim - @zSAPping is my alter ego!
@BlagAlvaro Tejada3859131011550Developer Evangelist at SAP Labs Palo Alto. Used to be an ABAP Consultant for 11 years. Addicted to programming since 1997. Opinions are my own...obviously...
@ccmehilCraig Cmehil3831177518322Communication, Innovation, Technology.
@nicfishNic Smith380533121939Marketing director and analytics DataGeek at SAP. Telling stories with data.
@TClark01Tim Clark368533063040Head of #SAP Employee Brand Journalism (@SAP_Journalism). @Forbes SAPVoice Editor-in-Chief. Tell the story you want to tell.
@socialrobinsonNick Robinson363526766377Digital Marketing at SAP. Love tech and analytics. Co-author of StumbleUpon for Dummies. Views are solely mine.
@SourcingDavidDavid Landsman34569239622Ariba Discovery Leader. Globally recognized expert in direct materials sourcing, e-sourcing and b2b marketplaces. Passionate @ connecting companies!
@SarahGoodallSarah Goodall344927784022Digital Marketing & #SocialBiz Lead @Sap EMEA. Mother, baker, self builder and Nespresso drinker. Own views.
@RobertEnslinRobert Enslin3375150143SAP Executive Board Member, family man, businessman, and voracious news junkie. Inherent believer in the power of young people.
@chirag_mehtaChirag Mehta337013914337Vice President, Product Management at SAP with focus on Big Data Applications, Platform, and Cloud. Blogger. Faculty. Design Thinker. SF Giants fanatic.
@MacdeBruijnMark de Bruijn32813026633Ik geloof in absurde klanttevredenheid en ben altijd wel bezig met #marketing (@SAP), sport & muziek. Lichtelijk verslaafd aan Nutella.
@CkochsterChris Koch327415953168Editorial Director of the SAP Center for Business Insight, focused on business, IT, and marketing. Former analyst and journalist (opinions are my own).
@briansriceBrian Rice321321364810Director, Integrated Digital Marketing @Sap - Views/Opinions are mine, not necessarily my company's or anyone else's.
@gpeucGoran Daemon Peuc317160719951Principal UX Designer at SAP Dublin - Adobe influencer - Mountain Biker
@mstratJose Colucci312626792584#Mobile and #Enterprise Application Strategist @Sap #Telco, #IoT and Connected Stuff. Mobile Strategy Blog. Personal @jhcolucci @la4sed Thoughts mine! #latism
@JamesMarlandJames Marland309329383251Connecting companies together with @Sap & @Ariba. Write about Cloud, Networks and BigData but always with an English accent.
@BrianEllefritzBrian Ellefritz30188041556Global social media lead at SAP. The views I express are my own.
@MartinLangMartinLang29499986675SAP Global IT Mobile CoE, SAP Mentor, Husband & father of two, play trombone & sing in a choir, views are mine, not SAP
@tminahanTim Minahan28182333059CMO SAP Cloud & Line of Business, Business Networks and Supply Chain Evangelist, Family Man
@cgodekTechKnotty280414011043Global Marketing Director, Events at SAP. Twired inhabitant of the tech world, and indie music fan. Views are my own.
@_bgoerkeBjörn Goerke2785481985Executive Vice President at SAP | Head of Products & Innovation Technology | R&D | Views expressed are not SAP's, sometimes not even mine.
@calipidderR. Sowards-Emmerd2745101627739Free range human. Mountain sports addict. Craft beer drinker. Tech nerd. The best days are those spent above 10k ft. Team #omniten and #evernotelife Ambassador.
@imhtHusain Al Tamimi27389259283Head of PR at @SAPMENA. Tweets are personal, retweets are not endorsement .. yada yada yada. Rambles about PR, technology, Middle East affairs & social media.
@JPFinnellJPFinnell271116165101Head GTM programs @SAPAnalytics @SAPInMemory @SAPLumira for @SAPNorthAmerica | alumnus @CoroNewYork @LauderInstitute @GigaomResearch @TenthPres |Views are mine
@renekerpRene Kerp26381423137working@SAP | traveller ✈️ | sports | contains my personal views