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Product and Topic Expert
Product and Topic Expert

Let's kickoff 2023 together.

As we move into 2023, our ambitions are clear – SAP and our partners will lead the industry in maximizing customer lifetime value with an ecosystem that drives innovation, expands market reach, and empowers customer transformation.

So how can we achieve our mutual goals?

Join us on February 9 as our exciting lineup of speakers discuss how we can unlock the power of the ecosystem to fuel growth and deliver success.

We’ll kick things off by sitting down with Karl Fahrbach, SAP’s Chief Partner Officer, and Boris Goebel, Senior Vice President, Head of Partner Activation. Karl and Boris will explore just how SAP is going all-in for partners – listening intently to their feedback and creating a two-way dialogue to help drive continuous improvements. They’ll also discuss how partners are deeply integrated into SAP’s new global events strategy for 2023 and how selling “business transformation” over “technology” puts emphasis on customer lifetime value.

Then, Karl will speak with Scott Russell, SAP Executive Board Member for Customer Success, about building the big picture for partner success in 2023, including how partners are embedded into SAP’s strategic priorities and the criticality of focusing on the move to the cloud and partner IP.

Touching on 2023 priorities, Karl will share three pillars that underpin our strategy and support our mission to become the #1 enterprise application software company in the world. We’ll explore how these pillars support partners based on the activities they drive and how they allow SAP to recognize and incentivize the full range of partner business models.

As sustainability concerns continue to impact businesses of all kinds, Karl will chat with Alexandra van der Ploeg, SAP’s Global Head of Corporate Social Responsibility, about how Environmental, Social and Governance topics tie into SAP’s strategy. The two will touch on SAP’s growing partnership with UNICEF and Governance topics, what SAP is doing to build future skills, a topic that is top-of-mind for partners worldwide.

The virtual event will round out with a discussion between Karl and Boris, who will be joined by Julia White, SAP Executive Board Member and Chief Marketing & Solutions Officer, and Claudio Muruzabal, Cloud Success Services President. The group will cover how partners benefit from SAP’s marketing and brand efforts and ways partners can help customers maximize the value of their SAP investments.

Be sure not to miss out on this one-hour virtual event that’s packed with the critical information you need to drive business in 2023.